@book{69948,
	author = {Matilla, Kathy.  and Ricarte Bescós, José María. },
	title = {Conceptos fundamentales en la planificación estratégica de las relaciones públicas /},
	publisher = {Editorial UOC,},
	year = {2009.},
	series = {Manuales ;},
	address = {Barcelona :},
	edition = {1. ed. en lengua castellana.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/20004/}
}