01637nam a2200433Ii 4500001001300000003000800013006001900021007001500040008004100055020001500096020001800111035002100129040002600150050001500176100002800191245014500219250003300364264003900397300004200436336002600478337002600504338003600530490003800566504005400604650003000658650004400688650003200732655002200764700004600786791003600832830004200868830004300910793006600953856011401019910003401133942001101167942000801178999001701186DIGEDIUOC027NyNyDIGm     o  d        cr |||||||||||131201s2009    sp a    ob    000 0 spa d  z8497888030  z9788497888035  a(OCoLC)847580586  aDGITAbengepncDGITA14aHD59 eBook1 aMatilla, Kathy. 99324810aConceptos fundamentales en la planificación estratégica de las relaciones públicas /cKathy Matilla ; prólogo de José Ma. Ricarte.  a1. ed. en lengua castellana. 1aBarcelona :bEditorial UOC,c2009.  a1 online resource (220 pages) :bill.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier1 aManuales ;v129.aComunicación.  aIncludes bibliographical references (p. 193-220). 0aPublic relations. 974086 0aCorporationsxPublic relations. 993249 0aStrategic planning. 977896 0aElectronic books.1 aRicarte Bescós, José María. 9149782 aDigitalia (Firm),edistributor. 0aComunicación (Editorial UOC)973987 0aManuales (Editorial UOC) ;v1299738850 gDigitalia eBook Collection:aUniversitat Oberta de Catalunya.403Digitalia Hispánicauhttps://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/20004/  aPremium Collection: 2007-2012  cE-BOOK  2ddc  c69948d69948