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  <titleInfo>
    <nonSort>La </nonSort>
    <title>fiebre de la belleza</title>
    <subTitle>Narración y argumentación en la publicidad impresa</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Jiménez Bonilla, Ana Lucía</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Calí</placeTerm>
    </place>
    <publisher>Universidad Autónoma de Occidente</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>114 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Ana Lucía Jiménez Bonilla</note>
  <subject>
    <topic>Comunicación en publicidad</topic>
  </subject>
  <subject>
    <topic>Persuasión</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <topic>Semiología (Publicidad)</topic>
  </subject>
  <classification authority="ddc">659.1  J45f</classification>
  <identifier type="isbn">9588122333</identifier>
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    <recordCreationDate encoding="marc">770711</recordCreationDate>
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