@book{73119,
	author = {Cardona M., Madeline Melchor,},
	title = {Casos de investigación cuantitativa de mercados.},
	publisher = {Universidad Autónoma de Occidente,},
	year = {[2012]},
	series = {Pre-Textos,},
	address = {Cali, Valle del Cauca, Colombia :},
	edition = {Primera edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/47625/}
}