@book{73652,
	author = {Villanueva, Julián,},
	title = {Marketing estratégico /},
	publisher = {EUNSA, Ediciones Universidad de Navarra,},
	year = {[2017]},
	series = {Libros IESE},
	address = {Pamplona, España :},
	note = {"IESE Bussiness School"--Cover},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/51343/}
}