@book{74036,
	author = {Lieberman, Al, and Esgate, Patricia,},
	title = {La revolución del marketing del entretenimiento :},
	publisher = {Universidad de Palermo :},
	year = {[2006]},
	series = {Coleción Management y Marketing},
	address = {[Argentina] :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/51876/}
}
