01076nam a2200265Ia 4500 130221t2002 au a 000 0 spa u 0030288924 658.8 H64f Hoffman, Douglas K. 29635 Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica María de los Ángeles Ramos Solano, César J. Sepúlveda M., Carlos Galli 2a ed. México : Thomson, 2002. 568 p. Incluye bibliografía Essentials of services marketing : concepts, strategies & cases 1 3 4 5 6 7 8 Administración de mercadeo 29636 Mercadeo 29637 Mercadeo de servicios 29638 Satisfacción del consumidor 14959 Servicio al cliente 29639 Bateson, John E.G. 29640 Mascaró, Pilar tr. 29641 ddc LIBROGRAL 7505 7505 0 0 ddc 0 0 GEN 001 001 GEN 2013-02-21 c 107500.00 4 658.8 H64f 21470 2024-11-18 00:00:00 2024-06-26 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 001 001 GEN 2022-06-28 c 107500.00 3 1 658.8 H64f 21726 2023-03-22 00:00:00 2021-05-05 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 006 006 GEN 2022-06-28 c 107500.00 4 658.8 H64f 21727 2020-12-09 00:00:00 2020-11-23 Ej.3 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 043 043 GEN 2022-03-22 Compra c 107500.00 2 658.8 H64f 21728 2022-04-22 00:00:00 2022-04-08 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 006 006 GEN 2013-11-28 c 107500.00 658.8 H64f 29307 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 006 006 GEN 2013-11-28 c 107500.00 658.8 H64f 29308 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 006 006 GEN 2013-11-28 c 107500.00 658.8 H64f 29309 2019-04-03 00:00:00 Ej.3 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 008 008 GEN 2013-12-09 c 107500.00 1 658.8 H64f 27719 2022-03-17 00:00:00 2022-02-25 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 008 008 GEN 2013-12-11 c 107500.00 658.8 H64f 28062 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 008 008 GEN 2013-12-11 c 107500.00 658.8 H64f 28061 2019-04-03 00:00:00 Ej.3 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 008 008 GEN 2013-12-17 c 107500.00 658.8 H64f 28083 2019-04-03 00:00:00 Ej.4 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 007 007 GEN 2013-12-20 c 107500.00 658.8 H64f 28622 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 007 007 GEN 2013-12-20 c 107500.00 658.8 H64f 28623 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 007 007 GEN 2013-12-20 c 107500.00 1 1 658.8 H64f 28624 2023-02-11 00:00:00 2023-02-10 Ej.3 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 005 005 GEN 2014-02-19 c 107500.00 658.8 H64f 31201 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 005 005 GEN 2014-02-19 c 107500.00 658.8 H64f 31202 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 004 004 GEN 2015-08-12 c 107500.00 658.8 H64f 51826 2019-04-03 00:00:00 Ej.1 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 004 004 GEN 2015-08-12 c 107500.00 658.8 H64f 01937 2019-04-03 00:00:00 Ej.2 2019-03-13 LIBROGRAL 0 0 ddc 0 0 GEN 004 004 GEN 2015-08-12 c 107500.00 658.8 H64f 01938 2019-04-03 00:00:00 Ej.3 2019-03-13 LIBROGRAL