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  <titleInfo>
    <nonSort>El </nonSort>
    <title>futuro de la competencia</title>
    <subTitle>creación conjunta de valor único con los consumidores</subTitle>
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  <name type="personal">
    <namePart>Prahalad, C. K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>García Bertrán, Ana</namePart>
    <role>
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  <name type="personal">
    <namePart>Ramaswamy, Venkatram</namePart>
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  <genre authority="marc">abstract or summary</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">Barcelona</placeTerm>
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    <publisher>Gestión 2000</publisher>
    <dateIssued>2004</dateIssued>
    <edition>1a ed.</edition>
    <issuance>monographic</issuance>
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    <extent>271 p.</extent>
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  <note type="statement of responsibility">C. K. Prahalad, Venkat Ramaswamy ; traducción Ana García Bertrán</note>
  <note>The future of competition</note>
  <subject>
    <topic>Competencia económica</topic>
  </subject>
  <subject>
    <topic>Exito en los negocios</topic>
  </subject>
  <subject>
    <topic>Relaciones con los clíentes</topic>
  </subject>
  <subject>
    <topic>Servicio al cliente</topic>
  </subject>
  <classification authority="ddc">658.4  P71f</classification>
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      <title>The future of competition</title>
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  <identifier type="isbn">8480889799</identifier>
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