03006nam a2200541Ii 4500 DIGEJTLOZ170 NyNyDIG 191101s2018 ck a ob 000 0 spa d m o d cr ||||||||||| (OCoLC)1087514528 DGITA eng rda pn DGITA 9789587252309 9587252306 s-ck--- NC998.6.C7 ebook 741.609861 Arango Lozano, Carlos Andrés, author. 169027 Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. Divino Niño en la comunicación publicitaria [Bogotá] : Editorial UTADEO, [2018] 1 online resource : color illustrations. text txt rdacontent still image sti rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft PDF Includes bibliographical references. The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. Online resource; title from PDF title page (Digitalia, viewed November 7, 2019) Commercial art Colombia. 169028 Jesus Christ In art. 169029 Religion in advertising Colombia. 169030 Symbolism in advertising Colombia. 169031 Popular culture Colombia Religious aspects. 169032 Jesus Christ Cult Colombia. 169033 Colombia Religious life and customs. 169034 Electronic books. Sojo Gómez, Jairo Roberto, author. 169035 Digitalia (Firm), distributor. Digitalia eBook Collection: Editorial Universidad de Bogotá Jorge Tadeo Lozano Print version: Arango Lozano, Carlos Andrés. Yo reinaré. Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] 9789587252309 (OCoLC)1039256070 Digitalia Hispánica https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59219/ Premium Collection: 2019 E-BOOK ddc 77003 77003