el Divino Niño en la comunicación publicitaria Arango Lozano, Carlos Andrés creator author. Sojo Gómez, Jairo Roberto author. text bibliography Electronic books. ck 2018 monographic spa 1 online resource : color illustrations. The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. Includes bibliographical references. s-ck--- Commercial art Colombia Jesus Christ In art Religion in advertising Colombia Symbolism in advertising Colombia Popular culture Colombia Religious aspects Jesus Christ Cult Colombia Colombia Religious life and customs NC998.6.C7 ebook 741.609861 Arango Lozano, Carlos Andrés. Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] (OCoLC)1039256070 https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59219/ https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59219/ DGITA 191101 DIGEJTLOZ170 eng