@book{77037,
	author = {Polo Redondo, Yolanda,},
	title = {El valor del marketing para la empresa y la sociedad /},
	publisher = {Prensas de la Universidad de Zaragoza,},
	year = {2015.},
	series = {Colección Paraninfo. Prima lectio},
	address = {Zaragoza, España :},
	edition = {1a edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59255/}
}