@book{77280,
	author = {Paláu Cardona, Magdalena Sofía, and Larrosa Fuentes, Juan,},
	title = {Manual para la observación de medios /},
	publisher = {ITESO, Universidad Jesuita de Guadalajara,},
	year = {2014.},
	address = {Guadalajara :},
	edition = {1a. edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/59600/}
}