@book{77860,
	author = {Fattal, Alexander L., and Klatt, Andy,},
	title = {Guerrilla marketing :},
	publisher = {Universidad del Rosario,},
	year = {2019},
	address = {Bogota :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/60564/}
}