@book{78874,
	author = {Fernández Gómez, Jorge David, and Rubio-Hernández, María del Mar,},
	title = {Branding cultural :},
	publisher = {Editorial UOC,},
	year = {[2019]},
	series = {Manuales (Comunicación)},
	address = {Barcelona :},
	edition = {Primera edición en formato digital.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/61739/}
}