TY  - BOOK
AU  - Ries,Al
AU  - Díaz,Alfredo Salvador
AU  - Trout,Jack
TI  - La guerra del marketing
SN  - 9789701058756
U1  - 658.8  
PY  - 2006///
CY  - México
PB  - McGraw Hill
KW  - Mercadeo
KW  - Estrategias
N1  - Marketing warfare
ER  -