@book{82629,
	author = {Chu Rubio, Manuel,},
	title = {El ROI de las decisiones del marketing :},
	publisher = {Editorial UPC, Universidad Peruana de Ciencias Aplicadas,},
	year = {[2020]},
	address = {Lima, Perú :},
	edition = {Primera edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/67512/}
}