@book{8350,
	author = {Luecke, Richard and Ganzinelli Grampin, Carlos, },
	title = {Herramientas de marketing :},
	publisher = {Deusto,},
	year = {2007.},
	series = {Harvard Business Essentials},
	address = {Barcelona :},
	edition = {1a ed.},
	note = {Incluye glosario}
}