@book{83728,
	author = {Fernández Gómez, Jorge David, and Gordillo-Rodríguez, María Teresa,},
	title = {Branding de comunidades :},
	publisher = {Editorial UOC,},
	year = {[2020]},
	series = {Comunicación},
	address = {Barcelona :},
	edition = {Primera edición en formato digital (pdf)},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/69986/}
}