@book{85065,
	author = {Xifra Heras, Jorge, and Ponsa, Francesc,},
	title = {El marketing de las ideas :},
	publisher = {Editorial UOC,},
	year = {[2013]},
	address = {Barcelona :},
	edition = {Primera edición en formato digital.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/79340/}
}