@book{89860,
	author = {Mesa Holguín, Mario,},
	title = {Fundamentos de marketing /},
	publisher = {Ecoe Ediciones,},
	year = {[2012]},
	series = {Colección Ciencias administrativas. Área Mercadeo y finanzas},
	address = {Bogotá, D.C. :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/102954/}
}