@book{89877,
	author = {Prieto Herrera, Jorge Eliécer,},
	title = {Investigación de mercados /},
	publisher = {Ecoe Ediciones,},
	year = {[2009]},
	series = {Colección Ciencias administrativas. Área Mercadeo},
	address = {Bogotá, D.C. :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/102978/}
}