@book{9221,
	author = {Terpstra, Vern and Ramos Santalla, Joaquín },
	title = {Introducción a la mercadotecnia internacional /},
	publisher = {Thomson,},
	year = {2000.},
	address = {México :},
	edition = {4a ed.},
	note = {Incluye lista de sitios en la web}
}