Krentzel, Georg August, Shopper marketing : estrategias de mercado / Georg August Krentzel. - 1 online resource : illustrations. - Ra-Ma empresa . - Empresa (Ra-Ma Editorial) . Includes bibliographical references and index. ISBN: 9788499647791 Subjects--Topical Terms: Marketing--Management.Sales promotion.Consumer behavior. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415 ebook Dewey Class. No.: 658.8