@book{93738,
	author = {Hoyos Ballesteros, Ricardo,},
	title = {Marketing, más de un siglo de historia :},
	publisher = {Universidad Piloto de Colombia,},
	year = {2020.},
	address = {Bogotá, Colombia :},
	edition = {Primera edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/111423/}
}