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  <titleInfo>
    <title>Juan Valdez</title>
    <subTitle>la estrategia detras de la marca</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fernandez, Maria del Pilar</namePart>
  </name>
  <name type="personal">
    <namePart>Reina, Mauricio</namePart>
  </name>
  <name type="personal">
    <namePart>Samper, Luis Fernando</namePart>
  </name>
  <name type="personal">
    <namePart>Silva, Gabriel</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Bogota</placeTerm>
    </place>
    <publisher>Ediciones B</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>266 p.  il., fotos ; 35 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Mauricio Reina, (et.al)</note>
  <subject>
    <topic>Analisis de mercadeo</topic>
  </subject>
  <subject>
    <topic>Café</topic>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Mercadeo de productos agricolas</topic>
  </subject>
  <classification authority="ddc">658.8104  J91r</classification>
  <identifier type="isbn">9789588294247</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">150525</recordCreationDate>
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