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    <title>Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online</title>
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    <namePart>Smolak Lozano, Emilia</namePart>
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  <name type="personal">
    <namePart>García Ponce, Damián</namePart>
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  <name type="personal">
    <namePart>Mercado Sáez, María Teresa</namePart>
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  <name type="personal">
    <namePart>Monedero Morales, Carmen del Rocío</namePart>
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  <name type="personal">
    <namePart>Matilla, Kathy</namePart>
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    <dateIssued encoding="marc">2022</dateIssued>
    <edition>Primera edición en formato digital.</edition>
    <edition>Primera edición en lengua castellana.</edition>
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  <note type="statement of responsibility">Emilia Smolak-Lozano (coord.) ; Damián García Ponce, María Teresa Mercado Sáez, Carmen del Rocío Monedero Morales ; prólogo de Kathy Matilla.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Internet advertising</topic>
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  <subject authority="lcsh">
    <topic>Internet marketing</topic>
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  <subject authority="lcsh">
    <topic>Internet in public relations</topic>
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      <edition>Primera edición en lengua castellana.</edition>
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      <title>Manuales (Editorial UOC)</title>
      <partName>Comunicación</partName>
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  <identifier type="isbn">9788491807339</identifier>
  <identifier type="isbn">9788491807346</identifier>
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