@book{98206,
	author = {Schnarch Kirberg, Alejandro,},
	title = {Marketing de fidelización :},
	publisher = {Ecoe Ediciones,},
	year = {[2017]},
	series = {Colección: Ciencias empresariales. Área: Mercadeo y ventas},
	address = {Bogotá :},
	edition = {Segunda edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/126670/}
}