@book{98261,
	author = {Echeverri Cañas, Lina María,},
	title = {Plan estratégico de marketing :},
	publisher = {Editorial Universidad del Rosario,},
	year = {2023.},
	address = {Bogotá D.C. :},
	edition = {Primera edición.},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/126786/}
}