@book{9830,
	author = {Betés Rodríguez, Kety and Blanco Rodríguez, Luisa},
	title = {Lenguaje publicitario :},
	publisher = {Ariel,},
	year = {2005.},
	series = {Ciencias de la Información},
	address = {Madrid :},
	edition = {1a ed.}
}