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	141.		The One Show anual : Volumen 19 / The One Club for Art & Copy by The One Club for Art & Copy Material type: Text; Format: print ; Audience: General; Publication details: Singapur : RotoVision, 1997 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 741.6 O53o. Place hold Save to lists Add to cart (remove)
	142.		Preparar un plan de marketing / John Westwood, traducción Carlos Ganzinelli by Wastwood, John Ganzinelli, Carlos [tr.] Series: Marketing Edition: 1a ed. Material type: Text; Format: print ; Audience: General; Language: spa Original language: English Publication details: España : Profit Editorial, 2016 Availability: Items available for loan: Bogotá Sede Central (4)Call number: 658.8 W37p, ... Sede Barranquilla (1)Call number: 658.8 W37p. Sede Florencia (1)Call number: 658.8 W37p. Sede Ibagué (2)Call number: 658.8 W37p, ... Sede Montería (1)Call number: 658.8 W37p. Sede Neiva (1)Call number: 658.8 W37p. Sede Santa Marta (1)Call number: 658.8 W37p. Sede Sincelejo (1)Call number: 658.8 W37p. Place hold Save to lists Add to cart (remove)
	143.		Planes completos de publicidad : Cómo crear una publicidad que dará chispa y emoción a los medios / Sandra L. Beckwith ; traducción Marisa Establier by Beckwith, Sandra L Establier, Marisa [tr.] Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: Barcelona : Deusto, 2004 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 659.1 B32p, ... Sede Neiva (3)Call number: 659.1 B3p, ... Place hold Save to lists Add to cart (remove)
	144.		Planning : cómo hacer el planeamiento estratégico de las comunicaciones / Alan Cooper (compilador) ; traducción Michael Fernández by Cooper, Alan [comp.] Fernández, Michael [tr.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Buenos Aires : Thomson, 2006 Availability: Items available for loan: Sede Santa Marta (1)Call number: 659.1 P51a. Place hold Save to lists Add to cart (remove)
	145.		El poder de la palabra en la publicidad de radio / María Isabel Hernández Toribio by Hernández Toribio, María Isabel Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Barcelona : Octaedro Editorial, 2006 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.104 H37p. Place hold Save to lists Add to cart (remove)
	146.		El Portafolio creativo del publicista / Ann Marie Barry ; traducción Rosa María Rosas Sánchez by Barry, Ann Marie Rosas Sánchez, Rosa María [tr.] Series: Serie profesional de publicidad Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 1992 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 B17p. Sede Santa Marta (1)Call number: 659.1 B17p. Place hold Save to lists Add to cart (remove)
	147.		Posicionamiento El caso Latinoamericano : El test de concepto, una herramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal by Gallo Carbajal, Gloria Edition: 1a ed. Material type: Text; Format: print Publication details: Bogotá : McGraw Hill, 2000 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.1 G15p. Bogotá Sede Central (1)Call number: 659.1 G15p. Sede Neiva (1)Call number: 659.1 G15p. Sede Santa Marta (3)Call number: 659.1 G15p, ... Place hold Save to lists Add to cart (remove)
	148.		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón ; revisión técnica José H. Kates. by Ries, Al Arbolí Gascón, Manuel [tr.] Trout, Jack Edition: 2a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2002 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.104 R43p. Place hold Save to lists Add to cart (remove)
	149.		Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sínz de la Peña Alcocer. by Ries, Al Sínz de la Peña Alcocer, Karla Ivonne [tr.] Trout, Jack Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2001 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.1 R43P1. Bogotá Sede Central (3)Call number: 659.1 R43P1, ... Bogotá Sede Fontibón (1)Call number: 659.1 R43p1. Sede Montería (2)Call number: 659.1 R43P1, ... Sede Neiva (2)Call number: 659.1 R43P1, ... Sede Santa Marta (1)Call number: 659.1 R43P1. Sede Sincelejo (1)Call number: 659.1 R43P1. Place hold Save to lists Add to cart (remove)
	150.		La preparación del plan de marketing / David Parmerlee ; traducción Isabel Murillo by Parmerlee, David Murillo, Isabel [tr.] Edition: 1a ed. Material type: Text; Format: print Publication details: Barcelona : Gestión 2000, 2004 Other title: Cómo preparar un plan de marketin desde la fijación de objetivos y formulación de previsiones a la presentación y control del plan. Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 P17p, ... Sede Neiva (1)Call number: 658.8 P17p. Sede Santa Marta (2)Call number: 658.8 P17p, ... Place hold Save to lists Add to cart (remove)
	151.		Product Shots : Técnicas de iluminación para la fotografía de productos / Roger Hicks, Frances Schultz by Hicks, Roger Schultz, Frances Series: Pro-Lighting Material type: Text; Format: print ; Audience: General; Publication details: Mies : Rotovisión S.A., 1994 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 778.9 H42p. Sede Ibagué (1)Call number: 778.9 H42p. Place hold Save to lists Add to cart (remove)
	152.		Promoción conceptos y estrategias / John J. Burnett; traducción Cecilia Avila de Barón by Burnett, John J Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: Bogotá : McGraw Hill, 1996 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.82 B87p, ... Place hold Save to lists Add to cart (remove)
	153.		Propaganda y comunicación / Norman Adrián Huici Módenes, Antonio Pineda Cachero by Huici Módenes, Norman Adrián Pineda Cachero, Antonio Series: Comunicación Crítica Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sevilla : Comunicación social, Ediciones y publicaciones, 2004 Availability: Items available for loan: Sede Neiva (2)Call number: 659.13 H84P, ... Sede Santa Marta (2)Call number: 659.13 H84P, ... Place hold Save to lists Add to cart (remove)
	154.		Publicidad / William F. Arens, Michael F. Weigold, Christian Arens ; traducción Claudia Cabrera, Jorge A Velázquez Arellano by Arens, William F Arens, Christian Cabrera, Claudia [tr.] Velázquez Arellano, Jorge A [tr.] Weigold, Michael F Edition: 11a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2008 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 A73P1. Sede Neiva (1)Call number: 659.1 A73P1. Place hold Save to lists Add to cart (remove)
	155.		Publicidad / William F. Arens, by Arens, William F Ivonne Raso Arcaute.Revison Técnica Rosa Maria Rosas Sánchez, Traducción Edition: 7a ed. Material type: Text Publication details: México : McGraw Hill, 2008 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.1 A73p. Sede Montería (1)Call number: 659.1 A73p. Sede Neiva (1)Call number: 659.1 A73p. Place hold Save to lists Add to cart (remove)
	156.		Publicidad / Otto Kleppner, J. Thomas Russell by Kleppner, Otto Edition: 14a ed. Material type: Text; Format: print Publication details: México : Prentice Hall, 2001 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.1 K53P1. Place hold Save to lists Add to cart (remove)
	157.		Publicidad / Otto Kleppner, J. Thomas Russell by Kleppner, Otto Edition: 12a ed. Material type: Text; Format: print Publication details: México : Prentice Hall, 1994 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 659.1 K53p, ... Sede Ibagué (4)Call number: 659.1 K53p, ... Sede Montería (2)Call number: 659.1 K53p, ... Sede Santa Marta (4)Call number: 659.1 K53p, ... Place hold Save to lists Add to cart (remove)
	158.		La publicidad al desnudo : Análisis social del discurso publicitario / Juan Carlos Suárez Villegas, María Ángeles Pérez Chica by Suárez Villegas, Juan Carlos Series: Colección universitaria. Ciencias de la Información Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sevilla : Editorial MAD, 2001 Availability: Items available for loan: Sede Ibagué (2)Call number: 659.1 S81p, ... Sede Neiva (1)Call number: 659.1 S81p. Sede Santa Marta (1)Call number: 659.1 S81p. Not available: Bogotá Sede Central: Checked out (1). Place hold Save to lists Add to cart (remove)
	159.		Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez by Treviño Martínez, Rubén Material type: Text; Format: print Publication details: México : McGraw Hill, 2000 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.1 T73p. Bogotá Sede Central (1)Call number: 659.1 T73p. Place hold Save to lists Add to cart (remove)
	160.		Publicidad creativa : Ideas y técnicas de las mejores campañas internacionales / Mario Pricken by Pricken, Mario Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Barcelona : Gustavo Gili ediciones, 2007 Availability: Items available for loan: Sede Santa Marta (1)Call number: 659.1 P74p. Place hold Save to lists Add to cart (remove)

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