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21.
La guía definitiva del plan de marketing : La vía rápida y más inteligente para elaborar un plan de marketing / Ángela Hatton ; traducción Alejandro Jockl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Madrid : Prentice Hall, 2000
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.8 H17g. Bogotá Sede Central (1)Call number: 658.8 H17g.

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22.
Herramientas de marketing : las diez estrategias necesarias para triunfar / Richard Luecke ; traducción Carlos Ganzinelli Grampin by Series: Harvard Business Essentials
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2007
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 L83h, ... Bogotá Sede Fontibón (1)Call number: 658.8 L83h. Bogotá Sede Sur (1)Call number: 658.8 L83h. Sede Ibagué (1)Call number: 658.8 L83h. Sede Montería (1)Call number: 658.8 L83h. Sede Neiva (1)Call number: 658.8 L83h. Sede Santa Marta (6)Call number: 658.8 L83h, ... Sede Sincelejo (1)Call number: 658.8 L83h. Not available: Bogotá Sede Central: In transit (1).

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23.
Herramientas para el análisis de marketing estratégico : Gero Levaggi by Series: Temática Empresarial
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Buenos Aires : Ugerman Editor, 2007
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.83 L39h. Bogotá Sede Sur (1)Call number: 658.83 L39h.

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24.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River : Prentice Hall, 1997
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.848 O54i.

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25.
Introducción al marketing y la comunicación en la empresa / Alicia Blanco González, Alberto Prado Román, Carmelo Mercado Idoeta by
Edition: 2ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Madrid : Esic, 2016
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 B64i 2Ed.. Sede Barranquilla (1)Call number: 658.8 B64I 2ED.. Sede Neiva (1)Call number: 658.8 B64i 2ED..

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26.
La investigación de mercados : claves para conocer los insights del consumidor / María Jesús Merino Sanz, Teresa Pintado Blanco by Series: Notas Técnicas Universitarias
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Madrid (España) : Esic Editorial, 2015
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.83 M37i, ... Bogotá Sede Fontibón (1)Call number: 658.83 M37i. Bogotá Sede Sur (1)Call number: 658.83 M37i. Sede Ibagué (2)Call number: 658.83 M37i, ... Sede Montería (2)Call number: 658.83 M37i, ... Sede Neiva (2)Call number: 658.83 M37i, ... Sede Santa Marta (2)Call number: 658.83 M37i, ... Sede Sincelejo (1)Call number: 658.83 M37i.

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27.
El libro del marketing interactivo y la publicidad digital / Eduardo Liberos... [et.al] by
Edition: 1a ed.; reimp.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Madrid (España) : ESIC, 2015
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 L42l, ... Bogotá Sede Fontibón (2)Call number: 658.8 L42l, ... Bogotá Sede Sur (1)Call number: 658.8 L42l. Sede Florencia (1)Call number: 658.8 L42l. Sede Ibagué (2)Call number: 658.8 L42l, ... Sede Montería (2)Call number: 658.8 L42l, ... Sede Neiva (2)Call number: 658.8 L42l, ... Sede Santa Marta (2)Call number: 658.8 L42l, ... Sede Sincelejo (2)Call number: 658.8 L42l, ...

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28.
Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo by
Material type: Text Text; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Singapore ; Chichester : John Wiley, 2008
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.827 C43L, ... Sede Sincelejo (1)Call number: 658.827 C43l.

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29.
Manual de investigación para diseñadores : conozca a los clientes y comprenda lo que necesitan realmente para diseñar con eficacia / Jenn y Ken Visocky O'Grady ; traducción Teresa Jarrín Rodríguez by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Barcelona : Blume, 2018
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 741.6 V47m. Bogotá Sede Central (1)Call number: 741.6 V47m.

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30.
Manual práctico de marketing / Encarnación González Vázquez, Ma. Jesús López Miguens, Ma. Carmen Otero Neira by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Madrid : Pearson Educación, 2014
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 G65m, ... Sede Barranquilla (1)Call number: 658.8 G65m.

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31.
Marca eres tu : cómo mejorar tu futuro profesional a través de tu marca personal / Eva Collado Durán, prólogo de Francisco Alcaide by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Bogotá : Ediciones de la U, 2017
Availability: Items available for loan: Bogotá Sede Central (4)Call number: 658.812 C65m, ... Bogotá Sede Fontibón (1)Call number: 658.812 C65m. Bogotá Sede Sur (1)Call number: 658.812 C65m.

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32.
Marketing / Dhruv Grewal, Michael Levy by
Edition: 2a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Boston : McGraw Hill, 2010
Availability: Items available for loan: Bogotá Sede Sur (1)Call number: 658.8 G73m.

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33.
Marketing / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala by
Edition: 14a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Pearson, 2012
Availability: Items available for loan: Sede Montería (1)Call number: 658.8 K67M1.

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34.
Marketing 3.0 / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan by Series: Colección Acción Empresarial
Edition: 2a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Bogotá : Ediciones de la U, 2012
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 K67m2, ... Bogotá Sede Sur (1)Call number: 658.8 K67m2. Sede Florencia (1)Call number: 658.8 K67m2. Sede Montería (2)Call number: 658.8 K67m2, ... Sede Neiva (2)Call number: 658.8 K67m2, ... Sede Santa Marta (1)Call number: 658.8 K67m2. Sede Sincelejo (2)Call number: 658.8 K67m2, ...

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35.
Marketing 3.0 : cómo atraer a los clientes con un marketing basado en valores / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan by Series: Colección Acción Empresarial
Edition: 3a ed.
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: Bogotá : Ediciones de la U, 2017
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 K87m.

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36.
Marketing an introductio / Rosalind Masterson, David Pickton by
Edition: 3a ed.
Material type: Text Text; Format: print ; Audience: General;
Language: English
Publication details: Singapur : Sage Publications Ltd, 2015
Availability: Items available for loan: Bogotá Sede Fontibón (2)Call number: 658.8 M17m3, ... Sede Florencia (1)Call number: 658.8 M17m3.

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37.
Marketing del turismo rural / Blanca García Henche by
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Madrid : Editorial ESIC, 2011
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.804 G17m, ... Bogotá Sede Sur (2)Call number: 658.804 G17m, ... Sede Ibagué (1)Call number: 658.804 G17M. Sede Neiva (2)Call number: 658.804 G17m, ... Sede Santa Marta (1)Call number: 658.804 G17M.

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38.
Marketing en el sector turístico / Laura Mª Martos Martínez by Series: Hostelería y turismo
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Madrid : Síntesis, 2015
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.804 M17m2, ... Bogotá Sede Sur (1)Call number: 658.804 M17m2. Sede Florencia (1)Call number: 658.804 M17m2 . Sede Ibagué (1)Call number: 658.804 M17M2. Sede Neiva (1)Call number: 658.804 M17M2. Sede Santa Marta (1)Call number: 658.804 M17M2.

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39.
Marketing en restauración / Noelia López Benito by Series: Ciclos formativos. Hostelería y turismo
Material type: Text Text; Format: print
Publication details: Madrid : Editorial Sintesis, 2003
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.804 L66m.

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40.
Marketing Interno / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Madrid : elta, 2008
Availability: Items available for loan: Sede Ibagué (1)Call number: 658.8 L15M1. Sede Neiva (1)Call number: 658.8 L15M1. Sede Santa Marta (1)Call number: 658.8 L15M1.

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