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241.
Mercadotecnia programada : principios y aplicaciones para orientar la empresa hacia el mercado / Salvador Mercado Hernández by
Edition: 3a edición
Material type: Text Text; Audience: General;
Language: Spanish
Publication details: México : Limusa, 2011
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 M37m1. Bogotá Sede Sur (1)Call number: 658.8 M37m1. Sede Barranquilla (1)Call number: 658.8 M37M1.

242.
Mercadotecnia : Un enfoque integral / Weldon Johnson Taylor, Traducción; Lorenzo Razo Morales. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mexico : Trillas, 1990
Availability: Items available for loan: Sede Sincelejo (1)Call number: 658.8 T19m.

243.
Merchandising : Cómo vender más en establecimientos comerciales / Ricardo Palomares by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Barcelona : Gestión 2000, 2001
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.82 P15m. Bogotá Sede Central (1)Call number: 658.82 P15m.

244.
Merchandising de moda / Virginia Grose; traducción Cristina Zelich by Series: Moda y Gestión
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: Barcelona : Gustavo Gili, 2012
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 746.92 G76m. Sede Ibagué (1)Call number: 746.92 G76M. Sede Neiva (2)Call number: 746.92 G76M, ... Sede Santa Marta (1)Call number: 746.92 G76m.
Lists:

245.
Merchandising estratégico / Dominique Mouton ; traducción Montserrat Gallart by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Gestión 2000, 2003
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.82 M68m, ... Sede Neiva (1)Call number: 658.82 M68m. Sede Santa Marta (2)Call number: 658.82 M68m, ...

246.
Métricas del marketing / Alejandro Domínguez Doncel, Gemma Muñoz Vera by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Esic, 2010
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.8 D65m, ... Sede Barranquilla (2)Call number: 658.8 D65m, ... Sede Ibagué (2)Call number: 658.8 D65m, ... Sede Montería (2)Call number: 658.8 D65m, ... Sede Neiva (2)Call number: 658.8 D65m, ... Sede Santa Marta (3)Call number: 658.8 D65m, ... Sede Sincelejo (2)Call number: 658.8 D65m, ...

247.
Moda y retail : de la gestión al merchandising / Dimitri Koumbis ; traducción Belén Herrero by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Naucalpan : Gustavo Gili, 2015
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 746.92 K68m. Sede Ibagué (1)Call number: 746.92 K68M. Sede Neiva (2)Call number: 746.92 K68M, ... Sede Santa Marta (2)Call number: 746.92 K68m, ...

248.
Moda y visual merchandising / Sara Bailey, Jonathan Baker ; traducción Cristina Zelich by Series: Moda y Gestión
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: China : Gustavo Gili, 2014
Availability: Items available for loan: Biblioteca Sede Medellín (2)Call number: 746.92 B14m, ... Bogotá Sede Central (2)Call number: 746.92 B14m, ... Sede Ibagué (1)Call number: 746.92 B14M. Sede Neiva (1)Call number: 746.92 B14M.

249.
Narrativas transmedia : cuando todos los medios cuentan / Carlos A. Scolari by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Barcelona : Deusto, 2013
Availability: Items available for loan: Bogotá Sede Central (4)Call number: 302.231 S26N, ... Sede Neiva (1)Call number: 302.231 S26n. Sede Santa Marta (1)Call number: 302.231 S26N. Not available: Sede Santa Marta: Checked out (1).

250.
El negocio de la hospitalidad / Ahmed Hassanien, Crispin Dale, Alan Clarke ; traducción Ma. del Carmen Hano Roa by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México : Trillas, 2015
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 338.4791 H17n.

251.
Neuromarketing : fusión perfecta, seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Pearson, 2011
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 A59n, ... Sede Montería (1)Call number: 658.8 A59n. Sede Santa Marta (2)Call number: 658.8 A59n, ...

252.
Neuromarketing : la mercadotecnia de lo cotidiano, procesos cognitivos a la mercadotecnia, técnicas de imagenología y sus aplicaciones / Bernard Roullet, Oliver Droulers ; traducción José Carmen Pecina Hernández by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: México : Trillas, 2015
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 R69n, ... Bogotá Sede Fontibón (1)Call number: 658.8 R69n. Sede Neiva (1)Call number: 658.8 R69n.

253.
La nueva competencia : más allá de teoría Z el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan. by Series: Empresas y empresarios. Libros de interés general
Material type: Text Text; Format: print
Publication details: Bogotá : Norma, 1987
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 K67n.

254.
Nuevas tendencias en la publicidad del siglo XXI / María Isabel Martin Requero, María Cruz Alvarado López by Series: Comunicación Social
Material type: Text Text
Publication details: Sevilla : Ediciones y publicaciones, 2007
Availability: Items available for loan: Sede Ibagué (2)Call number: 659.1 M17n, ... Sede Neiva (2)Call number: 659.1 M17n, ... Sede Santa Marta (2)Call number: 659.1 M17n, ...

255.
El nuevo posicionamiento : Lo más reciente sobre la estrategia de negocios No. 1 en el mundo / Jack Trout, Steve Rivkin ; traducción Roberto Hass García by
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : McGraw Hill, 2002
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 659.1 T76n, ...

256.
Nuevo producto : Creatividad, innovación y marketing / Alejandro Schnarch Kirberg by
Edition: 2a ed.
Material type: Text Text; Format: print
Publication details: Bogotá : McGraw Hill, 1991
Availability: Items available for loan: Sede Montería (2)Call number: 658.575 S24N1, ...

257.
Nuevo producto : Creatividad, innovación y marketing / Alejandro Schnarch Kirberg by
Edition: 3a ed.
Material type: Text Text; Format: print
Publication details: Bogotá : McGraw Hill, 2001
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.575 S24n, ... Sede Barranquilla (1)Call number: 658.575 S24n.

258.
Cómo brindar un servicio integral al cliente : Desarrollo de un poderoso y funcional programa de servicio al cliente / Patricia Wellinton ; traducción Ángela García Rocha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Santa Fé de Bogotá : Mc Graw Hill, 1997
Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.83 W35c.

259.
La oportunidad de negocios en la base de la pirámide : un modelo de negocio rentable, que sirve a las comunidades más pobres / C. K. Prahalad ; traducción Efraín Sánchez by Series: Biblioteca de administración y gerencia | Verticales de bolsillo Gerencia
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: spa Original language: English
Publication details: Bogotá : Norma, 2008
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 P71o. Sede Santa Marta (2)Call number: 658.8 P71o, ...

260.
El plan de marketing en la práctica / José María Sainz de Vicuña Ancín by
Edition: 12a ed.
Material type: Text Text; Format: print
Publication details: Madrid : ESIC, 2008
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.8 S14p, ...

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