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	261.		El plan de mercadeo : como prepararlo y ponerlo en marcha / William M. Luther by Luther, William M Wolhfers de Rosas, Gisella [tr.] Series: Serie Norma. Desarrollo Gerencial Material type: Text Publication details: Bogotá : Norma, 1985 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.802 L87p. Place hold Save to lists Add to cart (remove)
	262.		Plan e informes de marketing internacional / María del Sol García Fernández by García Fernández, María del Sol Series: Mercadeo y publicidad Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Bogotá : Ediciones de la U, 2015 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.848 G17p, ... Bogotá Sede Fontibón (1)Call number: 658.848 G17p. Sede Neiva (1)Call number: 658.848 G17p. Sede Santa Marta (1)Call number: 658.848 G17p. Place hold Save to lists Add to cart (remove)
	263.		El poder de la marca : el especialista más importante de Estados Unidos comparte sus secretos para impulsar su marca al estrellato de la mercadotecnia mundial / Frank Delano ; traducción Denise Long Escalera. by Delano, Frank Long Escalera, Denise [tr.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: México : Companía Editorial Continental, 2002 Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.827 D35p. Place hold Save to lists Add to cart (remove)
	264.		Posicionamiento El caso Latinoamericano : El test de concepto, una herramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal by Gallo Carbajal, Gloria Edition: 1a ed. Material type: Text; Format: print Publication details: Bogotá : McGraw Hill, 2000 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.1 G15p. Bogotá Sede Central (1)Call number: 659.1 G15p. Sede Neiva (1)Call number: 659.1 G15p. Sede Santa Marta (3)Call number: 659.1 G15p, ... Place hold Save to lists Add to cart (remove)
	265.		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón ; revisión técnica José H. Kates. by Ries, Al Arbolí Gascón, Manuel [tr.] Trout, Jack Edition: 2a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2002 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.104 R43p. Place hold Save to lists Add to cart (remove)
	266.		Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sínz de la Peña Alcocer. by Ries, Al Sínz de la Peña Alcocer, Karla Ivonne [tr.] Trout, Jack Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2001 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.1 R43P1. Bogotá Sede Central (3)Call number: 659.1 R43P1, ... Bogotá Sede Fontibón (1)Call number: 659.1 R43p1. Sede Montería (2)Call number: 659.1 R43P1, ... Sede Neiva (2)Call number: 659.1 R43P1, ... Sede Santa Marta (1)Call number: 659.1 R43P1. Sede Sincelejo (1)Call number: 659.1 R43P1. Place hold Save to lists Add to cart (remove)
	267.		Presupuestos empresariales / Carlos Augusto Rincón Soto by Rincón Soto, Carlos Augusto Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Bogotá : Ecoe, 2011 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.154 R45P, ... Place hold Save to lists Add to cart (remove)
	268.		Pricing : nuevas estrategias de precios / José de Jaime Eslava by Jaime Eslava, José de Edition: 1a ed. Material type: Text; Format: print Publication details: Madrid : ESIC, 2007 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.816 J14p, ... Place hold Save to lists Add to cart (remove)
	269.		Principios de gestión en empresas de moda / Susan Dillon ; traducción Belén Herrero. by Dillon, Susan Herrero, Belén [tr.] Series: Moda y Gestión Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publication details: Barcelona : Editorial Gustavo Gili, 2012 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.834 D45p, ... Sede Ibagué (2)Call number: 658.834 D45P, ... Sede Neiva (4)Call number: 658.834 D45P, ... Sede Santa Marta (1)Call number: 658.834 D45P. Not available: Bogotá Sede Central: Checked out (1). Place hold Save to lists Add to cart (remove)
	270.		Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López by Kotler, Philip Armstrong, Gary Moreno López, Yago [tr.] Edition: 12a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: Madrid : Pearson, 2008 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 K67p, ... Place hold Save to lists Add to cart (remove)
	271.		Principios de mercadeo : Alberto Céspedes Sáenz by Céspedes Sáenz, Alberto Series: Ciencias administrativas. Mercadeo y ventas Edition: 5a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bogotá : Ecoe, 2012 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 C37p, ... Place hold Save to lists Add to cart (remove)
	272.		Promoción conceptos y estrategias / John J. Burnett; traducción Cecilia Avila de Barón by Burnett, John J Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: Bogotá : McGraw Hill, 1996 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.82 B87p, ... Place hold Save to lists Add to cart (remove)
	273.		Promoción de moda / Gwyneth Moore ; traducción Belén Herrero by Moore, Gwyneth Herrero, Belén [tr.] Series: Moda y Gestión Material type: Text; Format: print ; Audience: General; Language: spa Original language: English Publication details: China : Gustavo Gili, 2013 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 746.92 M66p. Sede Ibagué (1)Call number: 746.92 M66P. Sede Neiva (3)Call number: 746.92 M66p, ... Sede Santa Marta (1)Call number: 746.92 M66P. Place hold Save to lists Add to cart (remove)
	274.		Promoción turística : un enfoque metodológico / Miguel Angel Acerenza by Acerenza, Miguel Ángel Series: Trillas Turismo Edition: 6a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : Trillas, 1998 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 338.4791 A23p. Place hold Save to lists Add to cart (remove)
	275.		Protocolo empresarial : una estrategia de marketing / Javier Maqueda Lafuente by Maqueda Lafuente, Javier Material type: Text; Format: print ; Literary form: Not fiction Publication details: Madrid : Escuela Superior de Gestión Comercial y Marketing - ESIC, 2003 Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.812 M16p. Place hold Save to lists Add to cart (remove)
	276.		Publicidad / William F. Arens, by Arens, William F Ivonne Raso Arcaute.Revison Técnica Rosa Maria Rosas Sánchez, Traducción Edition: 7a ed. Material type: Text Publication details: México : McGraw Hill, 2008 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.1 A73p. Sede Montería (1)Call number: 659.1 A73p. Sede Neiva (1)Call number: 659.1 A73p. Place hold Save to lists Add to cart (remove)
	277.		Publicidad / Otto Kleppner, J. Thomas Russell by Kleppner, Otto Edition: 14a ed. Material type: Text; Format: print Publication details: México : Prentice Hall, 2001 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.1 K53P1. Place hold Save to lists Add to cart (remove)
	278.		Publicidad / Otto Kleppner, J. Thomas Russell by Kleppner, Otto Edition: 12a ed. Material type: Text; Format: print Publication details: México : Prentice Hall, 1994 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 659.1 K53p, ... Sede Ibagué (4)Call number: 659.1 K53p, ... Sede Montería (2)Call number: 659.1 K53p, ... Sede Santa Marta (4)Call number: 659.1 K53p, ... Place hold Save to lists Add to cart (remove)
	279.		Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez by Treviño Martínez, Rubén Material type: Text; Format: print Publication details: México : McGraw Hill, 2000 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.1 T73p. Bogotá Sede Central (1)Call number: 659.1 T73p. Place hold Save to lists Add to cart (remove)
	280.		Publicidad : guía para ejecutivos de marketing / Norman A. Hart ; traducción María Victoria Mejía Duque by Hart, Norman A Mejía Duqe, María Victoria [tr.] Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: Bogotá : McGraw Hill, 1993 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 H17p. Bogotá Sede Sur (1)Call number: 659.1 H17p. Sede Ibagué (2)Call number: 659.1 H17p, ... Sede Montería (2)Call number: 659.1 H17p, ... Sede Neiva (1)Call number: 659.1 H17p. Sede Santa Marta (1)Call number: 659.1 H17p. Place hold Save to lists Add to cart (remove)

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