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41.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper ; traducción de Rosa María Rosas Sánchez. by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : McGraw Hill, 1992
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.83 H43c, ... Bogotá Sede Sur (2)Call number: 658.83 H43c, ... Sede Ibagué (5)Call number: 658.83 H43C, ... Sede Montería (1)Call number: 658.83 H43C. Sede Neiva (1)Call number: 658.83 H43C. Sede Santa Marta (3)Call number: 658.83 H43C, ... Sede Sincelejo (1)Call number: 658.83 H43C.

42.
Cómo se hace un plan estrategico : La teoría del marketing estratégico / Francisco Abascal Rojas. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Madrid : Editorial Esic, 2004
Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.8 A11C.

43.
Competitividad en hotelería / Jesús Gatell Pamies ; Prólogo Javier Gómez Navarro. by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: México : Limusa, 2000
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 647.94 G17c, ...

44.
Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González y Sofia Esqueda by
Edition: 7a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Pearson Educación, 2008
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.8342 S65c. Bogotá Sede Central (1)Call number: 658.8342 S65c. Bogotá Sede Sur (1)Call number: 658.8342 S65c. Sede Barranquilla (1)Call number: 658.8342 S65C. Sede Neiva (6)Call number: 658.8342 S65C, ... Sede Santa Marta (4)Call number: 658.8342 S65C, ... Sede Sincelejo (1)Call number: 658.8342 S65C.

45.
Comunicación y gestión de marcas de moda / Paloma Díaz Soloaga by
Material type: Text Text; Format: print ; Audience: General;
Publication details: Madrid : Gustavo Gili, 2014
Availability: Items available for loan: Biblioteca Sede Medellín (3)Call number: 746.92 D41c, ... Sede Ibagué (2)Call number: 746.92 D41C, ... Sede Neiva (3)Call number: 746.92 D41C, ... Sede Santa Marta (3)Call number: 746.92 D41c, ...

46.
Comunicación y mercadotecnia política / Rafael Reyes Arce;Lourdes Munch tr. by Series: Colección reflexión y análisis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Limusa, 1998
Availability: Items available for loan: Sede Ibagué (2)Call number: 324.7 R39C, ... Sede Neiva (2)Call number: 324.7 R39c, ...

47.
Congresos y catering : organización y ventas / Ahmed Ismail ; traducido por José Miguel Díaz Blasco by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Madrid : Paraninfo, Thomson Learning, 2001
Availability: Items available for loan: Sede Ibagué (2)Call number: 658.456 I75C, ... Sede Neiva (1)Call number: 658.456 I75C.

48.
Consumer behaviour / Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2013
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8342 B59c, ... Bogotá Sede Fontibón (1)Call number: 658.8342 B59c. Bogotá Sede Sur (1)Call number: 658.8342 B59c. Sede Ibagué (2)Call number: 658.8342 B59C, ... Sede Neiva (2)Call number: 658.8342 B59C, ... Sede Santa Marta (2)Call number: 658.8342 B59C, ... Sede Sincelejo (1)Call number: 658.8342 B59c.

49.
Conversaciones con los grandes del marketing / Laura Mazur y Louella Miles ; traducción Eurolink by
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Ediciones Deusto, 2007
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 M19c.

50.
Crea y rentabiliza tu negocio : iniciativa para estudiantes tu plan paso a paso, para convertir tus ideas en dinero / Administración by
Material type: Text Text; Format: print
Publication details: Barcelona : Marcombo, 2000
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.11 S24c. Sede Barranquilla (1)Call number: 658.11 S24c. Sede Santa Marta (1)Call number: 658.11 S24c. Sede Sincelejo (1)Call number: 658.11 S24c.

51.
Crear la marca global : modelo práctico de creación e internacionalización de marcas / Emilio Llopis Sancho by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Madrid (España) : Esic, 2015
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.827 L56c . Bogotá Sede Central (3)Call number: 658.827 L56c, ... Bogotá Sede Fontibón (2)Call number: 658.827 L56c, ... Bogotá Sede Sur (1)Call number: 658.827 L56c. Sede Florencia (1)Call number: 658.827 L56c. Sede Ibagué (2)Call number: 658.827 L56c, ... Sede Montería (2)Call number: 658.827 L56c, ... Sede Neiva (3)Call number: 658.827 L56c, ... Sede Santa Marta (2)Call number: 658.827 L56c, ... Sede Sincelejo (2)Call number: 658.827 L56c, ...

52.
Creatividad en el servicio : Una estrategia competitiva para latinoamérica / Mauro Rodríguez Estrada, Ricardo Escobar Borrero by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: México : McGraw Hill, 1996
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.812 R63c, ... Sede Ibagué (1)Call number: 658.812 R63c.

53.
Data mining : soluciones con Enterprise Miner / César Pérez López, Daniel Santín González by Series: Alfaomega. Ra-Ma ; 1190
Material type: Text Text; Format: print
Publication details: México Alfaomega : Ra-Ma, 2007
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 005.74 P37d.

54.
Desarrolle nuevos productos fácil / Edwin E. Bobrow ; traducción Luis Ignacio de la Peña by
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Prentice Hall, 1997
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.575 B62d.

55.
Desarrollo exitoso de las estrategias de marketing / David Parmerlee ; traducción Ana Silvia Mazía. by Series: Las herramientas de marketing de la American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Ediciones Granica, 1998
Availability: Items available for loan: Sede Ibagué (1)Call number: 658.8 P17d.

56.
Diccionario de comunicaciones : artes gráficas, informática, linguística, medios de comunicación, medios de producción cultural, mercadeo, periodismo, publicidad, semiótica, telemática, teoría de la comunicación / Juan Manuel Pérez Suárez by
Edition: 3a. ed
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Medellín : Universidad de Medellín, Sello Editorial, 2010
Availability: Items available for loan: Sede Neiva (2)Call number: R302.2 P37D, ...

57.
Diccionario de marketing / Héctor Javier Valencia Vivas ; revisión técnica Alberto Narváez Rozo by
Edition: 3a. ed. / edición Gabriel Silva Rincón
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Bogotá : Panamericana Editoral, 2007
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.803 V15d1.

58.
Diccionario de marketing y publicidad / Lorenzo Iniesta by
Material type: Text Text; Format: print
Publication details: Barcelona : Gestión 2000, 2004
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.803 I54d.

59.
Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Betrán by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: España : Gestión 2000, 2004
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 K67d, ... Bogotá Sede Fontibón (1)Call number: 658.8 K67d. Bogotá Sede Sur (1)Call number: 658.8 K67d1. Sede Barranquilla (1)Call number: 658.8 K67d. Sede Ibagué (1)Call number: 658.8 K67d. Sede Montería (1)Call number: 658.8 K67d. Sede Neiva (1)Call number: 658.8 K67d. Sede Santa Marta (1)Call number: 658.8 K67d. Sede Sincelejo (1)Call number: 658.8 K67d.

60.
Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Betrán by Series: Líderes del management. Marketing
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Gestión 2000, 2006
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 K67d1, ... Sede Ibagué (1)Call number: 658.8 K67d1. Sede Montería (2)Call number: 658.8 K67d1, ... Sede Neiva (2)Call number: 658.8 K67d1, ... Sede Santa Marta (3)Call number: 658.8 K67d1, ... Sede Sincelejo (1)Call number: 658.8 K67d1.

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