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41.
La comunicación publicitaria : antecedentes y tendencias en la sociedad de la información y el conocimiento / Raúl Eguizábal Maza by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Salamanca (España) : Comunicación Social Ediciones y Publicaciones, 2004
Availability: Items available for loan: Sede Ibagué (2)Call number: 659.1 E48C, ... Sede Neiva (2)Call number: 659.1 E48C, ... Sede Santa Marta (2)Call number: 659.1 E48C, ...

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42.
Comunicación y deporte : nuevas perspectivas de análisis / Coordinado por Joaquín Marín Montín by Series: Colección Contextos ; 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sevilla : Comunicación Social Ediciones y Publicaciones, 2005
Availability: Items available for loan: Sede Ibagué (2)Call number: 070.4 C65C, ... Sede Neiva (2)Call number: 070.4 C65c, ... Sede Santa Marta (1)Call number: 070.4 C65C.

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43.
Conceptos visuales de publicidad para la venta al menudeo / Giles Calver ; traducción Miguel Angel Martínez Sarmiento by
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : McGraw Hill, 2002
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.15 C15C.

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44.
La creación de bocetos gráficos / Alan Swann ; versión castellana Carlos Sáenz de Valicourt by Series: Manuales de Diseño
Edition: 2a ed.
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: Barcelona : Gustavo Gili, 144 p
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 745.4 S91c, ... Sede Neiva (1)Call number: 745.4 S91c. Sede Santa Marta (4)Call number: 745.4 S91C, ...

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45.
Creatividad y comunicación persuasiva / José M. Ricarte by
Edition: 2a. ed corregida
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Barcelona : Universitat Autonoma de Barcelona, Servei de Publicacions, Universitat Jaume I, Universitat Fabra, Universitat de valencia, 1999
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 R42C. Not available: Bogotá Sede Central: Checked out (1).

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46.
Creatividad y generación de ideas : Estudio de la práctica creativa en cine y publicidad / Matilde Obradors Barba by Series: Aldea global ; 19
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Barcelona : Universidad Autónoma de Barcelona, 2007
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 701.15 O17c. Sede Ibagué (1)Call number: 701.15 O17c.

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47.
La cuarta pantalla : Marketing, publicidad y contenidos en la telefonía móvil / Roberto Igarza, Francisco Vacas, Federico Vibes by Series: Colección Comunicación & Cultura
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Buenos Aires : Lectorum-Ugerman, 2008
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.87 I41c, ... Bogotá Sede Fontibón (1)Call number: 658.87 I41c. Bogotá Sede Sur (1)Call number: 658.87 I41c.

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48.
El cuerpo transfigurado : estudio semiótico de la belleza femenina en la publicidad impresa / Ana Lucía Jiménez Bonilla. by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Cali : Corporación Universitaria Autónoma de Occidente, 2003
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 646.7 J45C. Sede Ibagué (1)Call number: 646.7 J45C. Sede Neiva (1)Call number: 646.7 J45C.

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49.
Curso de publicidad / María Angeles González Lobo by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: España : Eresma & celeste ediciones, 1994
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 G65c. Sede Ibagué (1)Call number: 659.1 G65c.

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50.
Diccionario de comunicaciones : artes gráficas, informática, linguística, medios de comunicación, medios de producción cultural, mercadeo, periodismo, publicidad, semiótica, telemática, teoría de la comunicación / Juan Manuel Pérez Suárez by
Edition: 3a. ed
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Medellín : Universidad de Medellín, Sello Editorial, 2010
Availability: Items available for loan: Sede Neiva (2)Call number: R302.2 P37D, ...

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51.
Diccionario de marketing y publicidad / Lorenzo Iniesta by
Material type: Text Text; Format: print
Publication details: Barcelona : Gestión 2000, 2004
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.803 I54d.

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52.
Diccionario de publicidad / Ignacio Ochoa by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Madrid : Acento Editorial, 2003
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 659.103 O24d, ...

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53.
Diccionario de publicidad y diseño gráfico / Rafael Proenza Segura by
Material type: Text Text; Audience: General;
Language: Spanish
Publication details: Bogotá : Panamericana Editorial, 2004
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.103 P76d1.

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54.
Diccionario de publicidad y diseño gráfico / Rafael Proenza Segura by
Material type: Text Text; Format: print
Publication details: Bogotá : 3R Editores, 1999
Availability: Items available for loan: Sede Ibagué (1)Call number: R659.103 P76D. Sede Santa Marta (2)Call number: R659.103 P76D, ...

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55.
Dirección de arte : proyectos impresos / Tony Seddon, Luke Herriot ; traducción Ángel Domínguez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Barcelona : Gustavo Gili, 2010.
Availability: Not available: Bogotá Sede Central: Checked out (2).

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56.
Dirección de marketing / Philip Kotler, Kevin Lane Keller : traducción María Astrid Mues Zepeda by
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: México : Pearson Educación, 2012
Availability: Items available for loan: Bogotá Sede Sur (1)Call number: 658.8 K67d.

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57.
Dirección de marketing : edición del milenio / Philip Kotler... [et.al] ; traducción Yago Moreno by
Edition: 10a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: España : Pearson Educación, 2000
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 D47d, ... Bogotá Sede Fontibón (1)Call number: 658.8 D47d. Sede Ibagué (2)Call number: 658.8 D47d, ... Sede Montería (2)Call number: 658.8 D47d, ... Sede Neiva (3)Call number: 658.8 D47d, ... Sede Santa Marta (2)Call number: 658.8 D47d, ... Sede Sincelejo (2)Call number: 658.8 D47d, ...

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58.
Diseño corporativo : Pasos para conseguir el mejor diseño / Cheryl Dangel Cullen , versión castellana Mela Dávila by
Edition: 1a ed.
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: Barcelona : Gustavo Gili, 2003
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 741.6 D15d. Sede Neiva (1)Call number: 741.6 D15d.

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59.
Diseño ecológico : hacia un diseño y una producción en armonía con la naturaleza / Joaquim Viñolas i Marlet by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Barcelona : Blume, 2005
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 745.2 V45d. Sede Ibagué (1)Call number: 745.2 V45D. Sede Neiva (2)Call number: 745.2 V45d, ... Sede Santa Marta (1)Call number: 745.2 V45D.

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60.
Diseño gráfico digital / Wucius Wong, Benjamin Wong ; versión castellana Mela Dávila by
Edition: 1a ed.
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: Barcelona : Gustavo Gili, 2004
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 741.6 W65d. Sede Ibagué (1)Call number: 741.6 W65D. Sede Neiva (3)Call number: 741.6 W65d, ... Sede Santa Marta (2)Call number: 741.6 W65D, ... Not available: Bogotá Sede Central: Checked out (1).

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