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	81.		La esencia de la mercadotecnia / Simon Majaro ; traducción Luis J. Díaz Mena by Majaro, Simon Díaz Mena, Luis J [tr.] Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Prentice Hall, 1996 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 M14e. Sede Ibagué (2)Call number: 658.8 M14e, ... Sede Montería (1)Call number: 658.8 M14e. Sede Neiva (1)Call number: 658.8 M14e. Sede Sincelejo (2)Call number: 658.8 M14e, ... Place hold Save to lists Add to cart (remove)
	82.		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena by Payne, Adrian Díaz Mena, Luis J [tr.] Material type: Text; Format: print Language: spa Original language: English Publication details: México : Prentice Hall, 1993 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 P19e. Sede Ibagué (1)Call number: 658.8 P19e. Sede Montería (1)Call number: 658.8 P19e. Sede Neiva (1)Call number: 658.8 P19e. Sede Santa Marta (1)Call number: 658.8 P19e. Place hold Save to lists Add to cart (remove)
	83.		La esencia de los negocios internacionales / James H. Taggart, Michael C. McDermott ; Traducción Norma Maldonado Piña ; revisión técnica Armando Sánchez Soto. by Taggart, James H Maldonado PIña, Norma [tr.] Michael C. McDermott Edition: 1a ed. Material type: Text; Format: print Publication details: México : Prentice Hall, 1993 Availability: Items available for loan: Sede Ibagué (1)Call number: 658.1149 T14e. Sede Montería (1)Call number: 658.1149 T14e. Sede Neiva (1)Call number: 658.1149 T14e. Sede Santa Marta (1)Call number: 658.1149 T14e. Sede Sincelejo (1)Call number: 658.1149 T14e. Place hold Save to lists Add to cart (remove)
	84.		La esencia del marketing : selección de Robert J. Dolan ; traducción Adriana de Hassan. by Dolan, Robert J Hassan, Adriana de [tr.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Santa Fe de Bogotá : Grupo Editorial Norma, 1995 Availability: Items available for loan: Sede Ibagué (4)Call number: 658.8 D65e , ... Place hold Save to lists Add to cart (remove)
	85.		Eso no es asunto mio : atrevase como cliente a exigir un mejor servicio; y láncese como empresa a ofrecerlo / Peter Glen ; traducción Jorge Enrique Wahanik. by Glen, Peter Wahanik, Jorge Enrique [tr.] Series: Desarrollo Gerencial Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: Barcelona : Grupo Editorial Norma, 1992 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.812 G53e. Place hold Save to lists Add to cart (remove)
	86.		El estilo Starbucks : cómo crear un hogar fuera del hogar / John Simmons ; traducción Eurolink by Simmons, John Eurolink Traductors [tr.] Series: Grandes Casos Empresariales Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: España : Deusto, 2007 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.5 S45e. Sede Ibagué (1)Call number: 658.5 S45e. Sede Montería (1)Call number: 658.5 S45e. Sede Neiva (1)Call number: 658.5 S45e. Sede Santa Marta (1)Call number: 658.5 S45e. Sede Sincelejo (1)Call number: 658.5 S45e. Not available: Bogotá Sede Sur: In transit (1). Place hold Save to lists Add to cart (remove)
	87.		Estrategia de marketing / O.C. Ferrell, Michael D. Hartline by Ferrell, O. C Hartline, Michael D Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Mexico : Thomson International, 2006 Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.8 F37e. Place hold Save to lists Add to cart (remove)
	88.		La estrategia del océano agotado : cómo generar innovación en mercados competitivos / Nadya Zhexembayeva ; prólogo y traducción de Francisco López by Zhexembayeva, Nadya López Lubián, Francisco J [prologuista] Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Bogotá : Ecoe Ediciones : Libros de Cabecera, 2017 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 Z43e. Bogotá Sede Fontibón (1)Call number: 658.8 Z43e. Bogotá Sede Sur (1)Call number: 658.8 Z43e. Place hold Save to lists Add to cart (remove)
	89.		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traducción Adriana de Hassan by Chan Kim, W Hassan, Adriana de, tr Maubogne, Renée Series: Verticales de bolsillo Gerencia Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: Bogotá : Grupo Editorial Norma, 2005 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 C41e1. Place hold Save to lists Add to cart (remove)
	90.		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / Renée Mauborgne, W. Chan Kim; traducción Adriana de Hassan by Chan Kim, W Hassan, Adriana de [tr.] Mauborgne, Renée Series: biblioteca de Administración y Gerencia Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bogotá : Grupo Editorial Norma, 2013 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 C41e, ... Place hold Save to lists Add to cart (remove)
	91.		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traducción Adriana de Hassan by Chan Kim, W Hassan, Adriana de, tr Maubogne, Renée Series: Harvard Business School Press Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: Bogotá : Grupo Editorial Norma, 2005 Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.8 C41e2. Place hold Save to lists Add to cart (remove)
	92.		Estrategia empresarial : diseñe y ponga en práctica estrategias empresariales efectivas / Instituto Peruano de Administración de Empresas (IPAE) Edition: 1a ed. Material type: Text; Format: print Publication details: Calí : CDEE Universidad ICESI, 2002 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.02 E77e. Place hold Save to lists Add to cart (remove)
	93.		Estrategia y táctica empresarial en redes sociales / Juan Merodio by Merodio, Juan Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: [Bogotá] : LID, 2016 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.84 M37e, ... Bogotá Sede Fontibón (1)Call number: 658.84 M37e. Bogotá Sede Sur (1)Call number: 658.84 M37e. Sede Barranquilla (1)Call number: 658.84 M37e. Sede Florencia (1)Call number: 658.84 M37e. Place hold Save to lists Add to cart (remove)
	94.		Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero by Munuera Alemán, José Luis Rodríguez Escudero, Ana Isabel Edition: 2a edición Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Madrid : ESIC Editorial ; Bogotá : Alfaomega, 2015 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 M85e, ... Place hold Save to lists Add to cart (remove)
	95.		Evaluación de proyectos / Gabriel Baca Urbina by Baca Urbina, Gabriel Edition: 4a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mexico : McGraw Hill, 2001 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.404 B12e2. Bogotá Sede Fontibón (2)Call number: 658.404 B12e2, ... Bogotá Sede Sur (5)Call number: 658.404 B12e2, ... Sede Barranquilla (1)Call number: 658.404 B12e2. Sede Ibagué (7)Call number: 658.404 B12e2, ... Sede Montería (3)Call number: 658.404 B12e2, ... Sede Neiva (4)Call number: 658.404 B12e2, ... Sede Santa Marta (4)Call number: 658.404 B12e2, ... Sede Sincelejo (2)Call number: 658.404 B12e2, ... Place hold Save to lists Add to cart (remove)
	96.		Evaluación de Proyectos / Gabriel Baca Urbina by Baca Urbina, Gabriel Edition: 6a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : McGraw Hill, 2010 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.404 B12e3, ... Sede Barranquilla (1)Call number: 658.404 B12e3. Sede Ibagué (1)Call number: 658.404 B12e3. Sede Montería (1)Call number: 658.404 B12e3. Sede Neiva (1)Call number: 658.404 B12e3. Sede Sincelejo (1)Call number: 658.404 B12e3. Place hold Save to lists Add to cart (remove)
	97.		Evaluación de Proyectos / Gabriel Baca Urbina by Baca Urbina, Gabriel Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: México : McGraw Hill, 2013 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.404 B12e5, ... Bogotá Sede Fontibón (1)Call number: 658.404 B12e5. Sede Barranquilla (1)Call number: 658.404 B12e5. Sede Ibagué (1)Call number: 658.404 B12e5. Sede Neiva (1)Call number: 658.404 B12e5. Sede Santa Marta (1)Call number: 658.404 B12e5. Place hold Save to lists Add to cart (remove)
	98.		Evaluación de proyectos / Gabriel Baca Urbina by Baca Urbina, Gabriel Edition: 3a ed. Material type: Text; Audience: General; Publication details: México : McGraw Hill, 1995 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.404 B12e1. Bogotá Sede Sur (1)Call number: 658.404 B12e1. Sede Ibagué (2)Call number: 658.404 B12e1, ... Sede Montería (2)Call number: 658.404 B12e1, ... Sede Neiva (1)Call number: 658.404 B12e1. Sede Santa Marta (2)Call number: 658.404 B12e1, ... Sede Sincelejo (1)Call number: 658.404 B12e1. Place hold Save to lists Add to cart (remove)
	99.		Eventos corporativos y protocolo empresarial / Cristina Arroyo Gómez, Raúl Morrueco Gómez. by Arroyo Gómez, Cristina Morrueco Gómez, Raúl Simón, Nelson, 1965- [editor] Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Bogotá : Ediciones de la U ; Madrid : StarBook, 2013 Availability: Items available for loan: Sede Neiva (2)Call number: 658.456 A77E, ... Place hold Save to lists Add to cart (remove)
	100.		La experiencia Starbucks : 5 principios para convertir lo ordinario en extraordinario / Joseph A. Michelli ; traducción Jorge Cárdenas Nannetti by Michelli, Joseph A Cárdenas Nannetti, Jorge [tr.] Series: Grandes Casos Empresariales Material type: Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publication details: Bogotá : Grupo Editorial Norma, 2007 Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.5 M42e. Place hold Save to lists Add to cart (remove)

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