Comportamiento del consumidor / Henry Assael ; traducción Carmen Aspe Solórzano
Material type:
TextLanguage: spa Original language: English Publisher: México : Thomson, 2004Edition: 6a edDescription: 682 pISBN: 968752958XSubject(s): Administración de ventas | Comportamiento del consumidor | Consumidores | Consumidores -- Aspectos psicológicosDDC classification: 658.8342
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libro General
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Bogotá Sede Central Estantería General | Colección General | 658.8342 A77c (Browse shelf) | Ej.1 | Available | 13496 |
Total holds: 0
Incluye Bibliografía e índice
Consumer behavior and marketing action
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