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Marketing y moda : comportamiento del consumidor, gestión de las marcas, políticas del markting-mix y nuevas estrategias de comunicación / Álvaro Gómez Vieites, José Luis Calvo, Carlos Otero Barros by Gómez Vieites, Álvaro | Calvo, José Luis | Otero Barros, Carlos. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: Saarbrücken : Editorial Académica Española, 2013Availability: Items available for loan: Bogotá Sede CentralCall number: 746.92 G65m (1), Sede Santa MartaCall number: 746.92 G65m (2), Sede IbaguéCall number: 746.92 G65M (1), Sede NeivaCall number: 746.92 G65M (1).
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Marketing de moda / Harriet Posner ; traducción Belén Herrero by Posner, Harriet | Herrero, Bélen [tr.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: spa Original language: English Publisher: Barcelona : Gustavo Gili, 2011Availability: Items available for loan: Sede NeivaCall number: 746.92 P67m (4), Bogotá Sede CentralCall number: 746.92 P67m (4), Sede Santa MartaCall number: 746.92 P67m (4), Sede IbaguéCall number: 746.92 P67M (2).
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Merchandising de moda / Virginia Grose; traducción Cristina Zelich by Grose, Virginia | Zelich, Cristina [tr.]. Material type: Text; Format:
print
; Audience:
General;
Language: spa Original language: English Publisher: Barcelona : Gustavo Gili, 2012Availability: Items available for loan: Bogotá Sede CentralCall number: 746.92 G76m (1), Sede Santa MartaCall number: 746.92 G76m (1), Sede NeivaCall number: 746.92 G76M (2), Sede IbaguéCall number: 746.92 G76M (1).
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Moda y retail : de la gestión al merchandising / Dimitri Koumbis ; traducción Belén Herrero by Koumbis, Dimitri | Herrero, Belén [traductor]. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: Naucalpan : Gustavo Gili, 2015Availability: Items available for loan: Bogotá Sede CentralCall number: 746.92 K68m (1), Sede Santa MartaCall number: 746.92 K68m (2), Sede NeivaCall number: 746.92 K68M (2), Sede IbaguéCall number: 746.92 K68M (1).
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Moda y visual merchandising / Sara Bailey, Jonathan Baker ; traducción Cristina Zelich by Bailey, Sarah | Zelich, Cristina [tr.] | Baker, Jonathan B. Material type: Text; Format:
print
; Audience:
General;
Language: spa Original language: English Publisher: China : Gustavo Gili, 2014Availability: Items available for loan: Bogotá Sede CentralCall number: 746.92 B14m (2), Sede NeivaCall number: 746.92 B14M (1), Biblioteca Sede MedellínCall number: 746.92 B14m (2). Checked out (1).
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