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1.
Cómo crear mensajes publicitarios de impacto : Guía práctica de retórica publicitaria / Edgar Allan Niño Prato by
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Bogotá : 3R Editores, 1999
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 659.132 N45C, ... Sede Sincelejo (1)Call number: 659.132 N45C.

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2.
Creatividad y generación de ideas : Estudio de la práctica creativa en cine y publicidad / Matilde Obradors Barba by Series: Aldea global ; 19
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Barcelona : Universidad Autónoma de Barcelona, 2007
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 701.15 O17c. Sede Ibagué (1)Call number: 701.15 O17c.

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3.
Dirección de arte : proyectos impresos / Tony Seddon, Luke Herriot ; traducción Ángel Domínguez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Barcelona : Gustavo Gili, 2010.
Availability: Not available: Bogotá Sede Central: Checked out (2).

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4.
El libro rojo de la publicidad : Ideas que mueven montañas / Luis Bassat by
Edition: 2a ed.
Material type: Text Text; Format: print
Publication details: España : Espasa, 1998
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.11 B17l.

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5.
Planes completos de publicidad : Cómo crear una publicidad que dará chispa y emoción a los medios / Sandra L. Beckwith ; traducción Marisa Establier by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2004
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 659.1 B32p, ... Sede Neiva (3)Call number: 659.1 B3p, ...

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6.
Publicidad creativa : Ideas y técnicas de las mejores campañas internacionales / Mario Pricken by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Barcelona : Gustavo Gili ediciones, 2007
Availability: Items available for loan: Sede Santa Marta (1)Call number: 659.1 P74p.

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7.
La publicidad estratégica / Orlando C. Aprile by Series: Estudios de comunicación ; 11
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Buenos Aires : Paidós, 2005
Availability: Items available for loan: Bogotá Sede Central (4)Call number: 659.1 A67p, ... Bogotá Sede Fontibón (1)Call number: 659.1 A67p. Bogotá Sede Sur (1)Call number: 659.1 A67p. Sede Ibagué (1)Call number: 659.1 A67p. Sede Montería (2)Call number: 659.1 A67p, ... Sede Neiva (7)Call number: 659.1 A67p, ... Sede Santa Marta (8)Call number: 659.1 A67p, ... Sede Sincelejo (1)Call number: 659.1 A67p.

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8.
Publicidad : Principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Parres Cárdenas by
Edition: 3a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Prentice Hall, 1996
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 659.1 W35p, ... Sede Montería (2)Call number: 659.1 W35p, ... Sede Santa Marta (3)Call number: 659.1 W35p, ...

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