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1.
Estrategia de la cartera de marcas : Crear relevancia, diferenciación, energía, apalancamiento y claridad / David A. Aaker; traducción Roberto Alvarez del Blanco by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: España : Gestión 2000, 2005
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.827 A14e. Bogotá Sede Central (2)Call number: 658.827 A14e, ... Sede Neiva (1)Call number: 658.827 A14e. Sede Santa Marta (3)Call number: 658.827 A14e, ...

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2.
Investigación de mercados / David A. Aaker, V. Kumar, George S. Day; traducción Fernando Roberto Pérez Vázquez by
Edition: 4a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Limusa, 2010
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.83 A14i. Bogotá Sede Central (1)Call number: 658.83 A14i. Sede Ibagué (3)Call number: 658.83 A14i, ... Sede Montería (2)Call number: 658.83 A14i, ... Sede Neiva (1)Call number: 658.83 A14i. Sede Santa Marta (3)Call number: 658.83 A14i, ... Sede Sincelejo (2)Call number: 658.83 A14i, ... Not available: Bogotá Sede Central: In transit (1).

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3.
Liderazgo de marca / David A. Aaker, Erich Joachimsthaler , traducción Roberto M. Alvarez del Blanco by Series: Líderes del Management. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2006
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.827 A14l. Bogotá Sede Fontibón (1)Call number: 658.827 A14l. Sede Ibagué (1)Call number: 658.827 A14l. Sede Montería (2)Call number: 658.827 A14l, ... Sede Santa Marta (1)Call number: 658.827 A14L1. Sede Sincelejo (1)Call number: 658.827 A14l.

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4.
Liderazgo de marca / David A. Aaker, Erich Joachimsthaler , traducción Roberto M. Alvarez del Blanco by Series: Líderes del Management. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2005
Availability: Items available for loan: Sede Neiva (1)Call number: 658.827 A14l. Sede Santa Marta (2)Call number: 658.827 A14l, ...

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