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Gestión estratégica, innovación y prospectiva en comunicación : bases, técnicas y casos prácticos / María Sánchez González ; prólogo de Julio Terrados Cepeda.

By: Contributor(s): Material type: TextTextSeries: Manuales (Editorial UOC). Comunicación.Publisher: Barcelona : Editorial UOC, [2018]Edition: Primera edición en formato digitalDescription: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788491800453
  • 9788491800460
Subject(s): Genre/Form: Additional physical formats: Print version:: Gestión estratégica, innovación y prospectiva en comunicación.DDC classification:
  • 302
LOC classification:
  • P94.6 ebook
Online resources:
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed March 17, 2022)

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