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1.
Estrategia de marketing / O.C. Ferrell, Michael D. Hartline by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Mexico : Thomson International, 2006
Availability: Items available for loan: Sede Santa Marta (1)Call number: 658.8 F37e.

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2.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica María de la Luz Ascanio Rivera, María Luisa Chávez, Gerardo Luévano Rodríguez [y otros] ; traducción María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada by
Edition: Décimo quinta ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Eng
Publication details: Australia : Cengage Learning, 2014
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 P74m1.

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3.
Marketing : conceptos y estrategias / William M. Pride, O.C. Ferrell ; traducción Gloria E. Rosas Lopetegui by
Edition: 9a ed.
Material type: Text Text; Format: print
Publication details: México : McGraw Hill, 1997
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 P74m. Bogotá Sede Sur (1)Call number: 658.8 P74m. Sede Ibagué (1)Call number: 658.8 P74m. Sede Montería (1)Call number: 658.8 P74m. Sede Santa Marta (2)Call number: 658.8 P74m, ... Sede Sincelejo (1)Call number: 658.8 P74m.

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