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1.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica María de la Luz Ascanio Rivera, María Luisa Chávez, Gerardo Luévano Rodríguez [y otros] ; traducción María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada by
Edition: Undécima edición / editor sponsor Jesús Mares Chacón
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: México D.F. : McGraw-Hill, 2014
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 K37m, ... Bogotá Sede Fontibón (1)Call number: 658.8 K37m. Sede Ibagué (1)Call number: 658.8 K37m. Sede Neiva (2)Call number: 658.8 K37m, ... Sede Santa Marta (1)Call number: 658.8 K37m.

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2.
Marketing / Roger A. Kerin, Steven W. Hartley; traducción María de Lourdes Amador Araujo by
Edition: Decimosexta edición
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Ciudad de México McGraw-Hill Interamericana 2023Copyright date: ©2023
Online resources:
Availability: No items available.

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