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1.
Mecanismos estrategicos en publicidad : de la USP a las lovemarks / Jorge David Fernández by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Sevilla : Advook Editorial, 2014
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 F37M. Sede Ibagué (2)Call number: 659.1 F37M, ...

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2.
Teoría de mecanismo : Ejercicios resueltos / Amelia Nápoles Alberro, Antonio J. Sánchez Egea, Enrique E. Zayas Figueras by Series: Enginyeries industrials ; 46
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Barcelona : Universitat Politécnica de Catalunya, 2017
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 621.81 N21t.

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Branding cultural : una teoría aplicada a las marcas y a la publicidad / Jorge David Fernández Gómez, María del Mar Rubio-Hernández, Antonio Pineda. by Series: Manuales (Editorial UOC). Comunicación.
Edition: Primera edición en formato digital.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Barcelona : Editorial UOC, [2019]
Online resources:
Availability: No items available.

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5.
Branding de comunidades : marcas y colectivos de consumo / Jorge David Fernández Gómez, María Teresa Gordillo-Rodríguez. by Series: Manuales (Editorial UOC). Comunicación ; ; 675.
Edition: Primera edición en formato digital (pdf)
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Barcelona : Editorial UOC, [2020]
Online resources:
Availability: No items available.

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