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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón ; revisión técnica José H. Kates.

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Material type: Text

TextLanguage: spa Original language: English Publication details: México : McGraw Hill, 2002.Edition: 2a edDescription: 263 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Libro General	Bogotá Sede Central	Colección General	659.104 R43p (Browse shelf(Opens below))	Ej.1	Available	08092

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Positioning: the beattle for your mind

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