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1.
Calidad total en la gestión de servicios : cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry ; traducción Claudio L. Soriano Soriano by
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Madrid : Ediciones Díaz de Santos, 1993
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.562 Z34c. Sede Barranquilla (1)Call number: 658.562 Z34C.

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2.
Comportamiento del consumidor / Henry Assael ; traducción Carmen Aspe Solórzano by
Edition: 6a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Thomson, 2004
Availability: Items available for loan: Biblioteca Sede Medellín (2)Call number: 658.8342 A77c, ... Bogotá Sede Central (1)Call number: 658.8342 A77c.

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3.
El comportamiento del consumidor / Hayden Noel ; traducción Carolina Bastida Serra ; revisión técnica Alejandro Peña Strèohlein by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Barcelona : Blume, 2012
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.8342 N65c . Bogotá Sede Central (1)Call number: 658.8342 N65c.

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4.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores by
Edition: 8a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Pearson Educación, 2005
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8342 S24c. Sede Barranquilla (2)Call number: 658.8342 S24C, ...

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5.
Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González y Sofia Esqueda by
Edition: 7a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : Pearson Educación, 2008
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.8342 S65c. Bogotá Sede Central (1)Call number: 658.8342 S65c. Bogotá Sede Sur (1)Call number: 658.8342 S65c. Sede Barranquilla (1)Call number: 658.8342 S65C. Sede Neiva (6)Call number: 658.8342 S65C, ... Sede Santa Marta (4)Call number: 658.8342 S65C, ... Sede Sincelejo (1)Call number: 658.8342 S65C.

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6.
Comportamiento del consumidor : Decisiones y estrategias de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban by
Edition: 8a ed.
Material type: Text Text; Format: print ; Audience: General;
Language: spa Original language: English
Publication details: Madrid (España) : ESIC, 2015
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.8342 A56c, ... Bogotá Sede Fontibón (1)Call number: 658.8342 A56c. Bogotá Sede Sur (1)Call number: 658.8342 A56c. Sede Barranquilla (1)Call number: 658.8342 A56C. Sede Florencia (1)Call number: 658.8342 A56c. Sede Ibagué (2)Call number: 658.8342 A56C, ... Sede Montería (2)Call number: 658.8342 A56C, ... Sede Neiva (1)Call number: 658.8342 A56C. Sede Santa Marta (2)Call number: 658.8342 A56C, ... Sede Sincelejo (1)Call number: 658.8342 A56c.

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7.
El comportamiento del consumidor : quiénes son, por qué compran y como se puede anticipar cada uno de sus movimientos / Marshal Cohen ; supervisor traducción Jacqueline Brieño Alvarez by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : McGraw Hill, 2006
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8342 C64c. Sede Barranquilla (1)Call number: 658.8342 C64C.

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