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Estrategias y técnicas de comunicación : una visión integrada en el marketing / Inma Rodríguez Ardura (ccoordinadora) ; autores: Inma Rodríguez Ardura ... [et al.].

Contributor(s): Material type: TextTextSeries: Economía y empresa (Editorial UOC) | Manuales (Editorial UOC) ; 88Publisher: Barcelona : Editorial UOC, 2007Edition: 1. ed. en lengua castellanaDescription: 1 online resource (344 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788497885935
Subject(s): Genre/Form: LOC classification:
  • HF5415.123 eBook
Online resources:
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Includes bibliographical references (p. 336-344).

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