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1.
Las 11 leyes inmutables de la creación de marcas en Internet / Al Ries, Laura Ries ; traducción Idoia Bengoechea Aira by Series: Líderes del Management. Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2006
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8 R43o. Sede Ibagué (1)Call number: 658.8 R43o. Sede Montería (2)Call number: 658.8 R43o, ... Sede Neiva (1)Call number: 658.8 R43o. Sede Santa Marta (1)Call number: 658.8 R43o. Sede Sincelejo (1)Call number: 658.8 R43o.

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2.
Las 22 leyes inmutables de la marca : Cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries, Revisión técnica Horacio Marchand Flores by Series: McGraw Hill Management
Edition: 1a ed.
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: México : McGraw Hill, 2000
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 R43v1, ...

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3.
El arte de la guerra para ejecutivos : el texto clásico de Sun Tzu adaptado al mundo de hoy / Donald G. Krause ; traducido por Alejandro Pareja Rodríguez. by Series: Management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Madrid : Editorial Edaf, 2014
Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.4092 K91a, ...

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4.
Benchmarking de la función financiera / José Luis Suárez, Álvaro Arias, Tomás Fernández ; prologo Ángel Luis Linares by Series: Serie McGraw Hill de Management
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Madrid: McGraw Hill, 1996
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.406 S81b. Sede Barranquilla (1)Call number: 658.406 S81B.

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5.
Bill Gates habla : opiniones e ideas / Janet Lowe ; traducción Germán Orbegozo Irturiarte by Series: Líderes del Management; Nuevas Tecnologías
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spa
Publication details: Barcelona : Deusto, 2006
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 926 L69B. Bogotá Sede Fontibón (1)Call number: 926 L69b. Sede Ibagué (1)Call number: 926 L69B. Sede Montería (2)Call number: 926 L69B, ... Sede Neiva (1)Call number: 926 L69B. Sede Santa Marta (1)Call number: 926 L69B. Sede Sincelejo (1)Call number: 926 L69b.

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6.
Capital Humano Creando Ventajas Competitivas a Través de las Personas / Thomas O. Davenport; Traductor : Jossey-Bass by Series: Líderes del Management
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2006
Availability: Items available for loan: Sede Montería (1)Call number: 658.3 D19C.

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7.
La creación de valor para el accionista : una guía para inversores y directivos / Alfred Rappaport ; traducción Luis Corrons by Series: Líderes del management. Finanzas
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: spa Original language: English
Publication details: Barcelona : Deusto, 2006
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.15 R16c, ... Sede Ibagué (1)Call number: 658.15 R16c. Sede Montería (2)Call number: 658.15 R16c, ... Sede Neiva (1)Call number: 658.15 R16c. Sede Santa Marta (1)Call number: 658.15 R16c. Sede Sincelejo (1)Call number: 658.15 R16c.

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8.
Curso McGraw-Hill de creación de empresas en 36 horas / James W. Halloran ; traducción Francisco Ortiz Chaparro by Series: Serie McGraw Hill de Management
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Madrid : McGraw Hill, 1996
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.11 H15c.

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9.
Decisiones empresariales y sentido común : cómo distinguir la rentabilidad aparente de la real / Francisco J., López Lubián by Series: Serie McGraw Hill de Management
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Madrid : McGraw Hill, 2003
Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.403 L66D. Bogotá Sede Central (2)Call number: 658.403 L66D, ...

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10.
Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Betrán by Series: Líderes del management. Marketing
Material type: Text Text; Format: print
Language: spa Original language: English
Publication details: Barcelona : Gestión 2000, 2006
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8 K67d1, ... Sede Ibagué (1)Call number: 658.8 K67d1. Sede Montería (2)Call number: 658.8 K67d1, ... Sede Neiva (2)Call number: 658.8 K67d1, ... Sede Santa Marta (3)Call number: 658.8 K67d1, ... Sede Sincelejo (1)Call number: 658.8 K67d1.

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11.
Dirección estratégica / José-Carlos Jarrillo by Series: Serie McGraw-Hill de Management
Edition: 2a ed.
Material type: Text Text; Format: print
Publication details: Madrid : McGraw Hill, 1992
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.401 J17d.

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12.
La dirección por valores DpV : el cambio más allá de la dirección por objetivos / Salvador García, Shimon Dolan by Series: serie McGraw-Hill de Management
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Madrid : McGraw Hill, 1997
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.4012 G17d.

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13.
Dirigir es educar : el gobierno de la organización y el desarrolo de sus recursos directivos / Germán Gómez-Llera, José Ramón Pin Arboledas by Series: Serie McGraw Hill de Management
Material type: Text Text; Format: print
Publication details: Madrid : McGraw Hill, 1994
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.3124 G65d.

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14.
Economía para negocios : análisis del entorno económico de los negocios / Jose Maria Okean by Series: Serie McGraw-Hill de Management
Edition: 2a ed.
Material type: Text Text; Format: print
Publication details: España : Prentice Hall, 2000
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 338.5 O43e, ...

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15.
Eficacia publicitaria : Teoría y práctica / Manuel Jesús Sánchez Franco; colaboradores Ana María Gutiérrez Arranz by Series: Serie McGraw Hill de Management
Material type: Text Text; Format: print
Publication details: Madrid : McGraw Hill, 1999
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 S15e. Sede Santa Marta (1)Call number: 659.1 S15e.

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16.
El ejecutivo eficaz / Peter F. Drucker ; traductor Marta Durán Merino by Series: Clásicos del Management
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: spa Original language: English
Publication details: Bogotá: Circulo de Lectores, 1993
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.409 D78e.

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17.
Estrategia corporativa / C. K. Prahalad ... [et.al] by Series: Líderes del Management; Dirección
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Deusto, 2006
Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.4012 E77e. Bogotá Sede Fontibón (1)Call number: 658.4012 E77e. Sede Ibagué (1)Call number: 658.4012 E77e. Sede Montería (2)Call number: 658.4012 E77e, ... Sede Neiva (1)Call number: 658.4012 E77e. Sede Santa Marta (1)Call number: 658.4012 E77e. Sede Sincelejo (1)Call number: 658.4012 E77e.

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18.
Estrategia internacional : más allá de la exportación / José Carlos Jarillo, Jon I. Martínez Echezarraga by Series: Serie McGraw Hill de Management
Edition: 1a ed.
Material type: Text Text; Format: print
Publication details: Madrid : McGraw Hill, 1998
Availability: Items available for loan: Bogotá Sede Central (2)Call number: 338.6048 J17e, ...

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19.
Estrategia y sistemas de información / Rafael Andreu, Joan E. Ricart, Josep Valor ; prólogo de Arnoldo C. Hax. by Series: Serie McGraw Hill de Management
Edition: 2a ed
Material type: Text Text; Format: microfilm ; Literary form: Not fiction
Publication details: Barcelona : McGraw Hill, 1996
Availability: Items available for loan: Sede Sincelejo (4)Call number: 658.4038 A53e, ...

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20.
Etica empresarial : Casos de decisiones difíciles que deben enfrentar jóvenes profesionales / editor Andrés Ibañez T., by Series: McGraw-Hill de Management
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bogotá : Alfaomega, 2013
Availability: Items available for loan: Sede Florencia (1)Call number: 174.4 E74e. Sede Montería (1)Call number: 174.4 E74e.

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