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	1.		Calidad total en la gestión de servicios : cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry ; traducción Claudio L. Soriano Soriano by Zeithaml, Valarie A Berry, Leonard, L Parasuraman, A Soriano Soriano, Claudio L [tr.] Material type: Text; Format: print Language: spa Original language: English Publication details: Madrid : Ediciones Díaz de Santos, 1993 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.562 Z34c. Sede Barranquilla (1)Call number: 658.562 Z34C. Place hold Save to lists Add to cart (remove)
	2.		Comportamiento del consumidor / Henry Assael ; traducción Carmen Aspe Solórzano by Assael, Henry Aspe Solórzano, Carmen [tr.] Edition: 6a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Thomson, 2004 Availability: Items available for loan: Biblioteca Sede Medellín (2)Call number: 658.8342 A77c, ... Bogotá Sede Central (1)Call number: 658.8342 A77c. Place hold Save to lists Add to cart (remove)
	3.		El comportamiento del consumidor / Hayden Noel ; traducción Carolina Bastida Serra ; revisión técnica Alejandro Peña Strèohlein by Noel, Hayden Bastida Serra, Carolina [traductor] Peña Strèohlein, Alejandro [revisor] Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Barcelona : Blume, 2012 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.8342 N65c . Bogotá Sede Central (1)Call number: 658.8342 N65c. Place hold Save to lists Add to cart (remove)
	4.		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores by Schiffman, Leon G Flores Flores, Victoria [tr.] Lazar Kanuk, Leslie Edition: 8a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Pearson Educación, 2005 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8342 S24c. Sede Barranquilla (2)Call number: 658.8342 S24C, ... Place hold Save to lists Add to cart (remove)
	5.		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Verónica del Carmen Alba Ramírez by Schiffman, Leon G Alba Ramírez, Verónica del Carmen [tr.] Lazar Kanuk, Leslie Edition: 10a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Pearson, 2010 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.8342 S24c1, ... Bogotá Sede Fontibón (1)Call number: 658.8342 S24c1. Bogotá Sede Sur (1)Call number: 658.8342 S24c1. Sede Barranquilla (2)Call number: 658.8342 S24C1, ... Sede Ibagué (1)Call number: 658.8342 S24C1. Sede Montería (2)Call number: 658.8342 S24C1, ... Sede Neiva (1)Call number: 658.8342 S24C1. Sede Santa Marta (2)Call number: 658.8342 S24C1, ... Sede Sincelejo (2)Call number: 658.8342 S24C1, ... Place hold Save to lists Add to cart (remove)
	6.		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González y Sofia Esqueda by Solomon, Michael R Pineda Ayala, Leticia Esther [tr.] Edition: 7a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Pearson Educación, 2008 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 658.8342 S65c. Bogotá Sede Central (1)Call number: 658.8342 S65c. Bogotá Sede Sur (1)Call number: 658.8342 S65c. Sede Barranquilla (1)Call number: 658.8342 S65C. Sede Neiva (6)Call number: 658.8342 S65C, ... Sede Santa Marta (4)Call number: 658.8342 S65C, ... Sede Sincelejo (1)Call number: 658.8342 S65C. Place hold Save to lists Add to cart (remove)
	7.		Comportamiento del consumidor : Decisiones y estrategias de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban by Alonso Rivas, Javier Grande Esteban, Ildefonso Edition: 8a ed. Material type: Text; Format: print ; Audience: General; Language: spa Original language: English Publication details: Madrid (España) : ESIC, 2015 Availability: Items available for loan: Bogotá Sede Central (3)Call number: 658.8342 A56c, ... Bogotá Sede Fontibón (1)Call number: 658.8342 A56c. Bogotá Sede Sur (1)Call number: 658.8342 A56c. Sede Barranquilla (1)Call number: 658.8342 A56C. Sede Florencia (1)Call number: 658.8342 A56c. Sede Ibagué (2)Call number: 658.8342 A56C, ... Sede Montería (2)Call number: 658.8342 A56C, ... Sede Neiva (1)Call number: 658.8342 A56C. Sede Santa Marta (2)Call number: 658.8342 A56C, ... Sede Sincelejo (1)Call number: 658.8342 A56c. Place hold Save to lists Add to cart (remove)
	8.		El comportamiento del consumidor : quiénes son, por qué compran y como se puede anticipar cada uno de sus movimientos / Marshal Cohen ; supervisor traducción Jacqueline Brieño Alvarez by Cohen, Marshal Brieño Alvarez, Jacqueline [tr.] Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2006 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8342 C64c. Sede Barranquilla (1)Call number: 658.8342 C64C. Place hold Save to lists Add to cart (remove)
	9.		Consumer behaviour / Jim Blythe by Blythe, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : Sage, 2013 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 658.8342 B59c, ... Bogotá Sede Fontibón (1)Call number: 658.8342 B59c. Bogotá Sede Sur (1)Call number: 658.8342 B59c. Sede Ibagué (2)Call number: 658.8342 B59C, ... Sede Neiva (2)Call number: 658.8342 B59C, ... Sede Santa Marta (2)Call number: 658.8342 B59C, ... Sede Sincelejo (1)Call number: 658.8342 B59c. Place hold Save to lists Add to cart (remove)
	10.		Consumiendo : introducción al consumo y al consumidor colombiano / Camilo Herrera Mora by Herrera Mora, Camilo Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bogotá : Alfaomega, 2010 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 339.47 H37c. Sede Sincelejo (1)Call number: 339.47 H37c. Place hold Save to lists Add to cart (remove)
	11.		El economista camuflado : La economía de las pequeñas cosas / Tim Harford ; traducción de Redactores en Red by Harford, Tim, 1973- Material type: Text; Format: print Language: spa Original language: English Publication details: Madrid : Temas de Hoy, 2008 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 330.90511 H17e. Bogotá Sede Fontibón (1)Call number: 330.90511 H17e. Bogotá Sede Sur (1)Call number: 330.90511 H17e. Sede Ibagué (1)Call number: 330.90511 H17e. Sede Montería (1)Call number: 330.90511 H17e. Sede Neiva (1)Call number: 330.90511 H17e. Sede Santa Marta (1)Call number: 330.90511 H17e. Sede Sincelejo (1)Call number: 330.90511 H17e. Place hold Save to lists Add to cart (remove)
	12.		Estatuto del consumidor : comentarios, concordancias, doctrina, jurisprudencia / Jorge Enrique Chavarro Cadena. by Chavarro Cadena, Jorge Enrique Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Bogotá : Nueva Legislación, 2016 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 347.4 C51c, ... Sede Barranquilla (2)Call number: 347.4 C51C, ... Place hold Save to lists Add to cart (remove)
	13.		Introducción a la mercadotecnia internacional / Vern Terpstra, Lloyd C. Russow ; traducción Joaquín Ramos Santalla by Terpstra, Vern Ramos Santalla, Joaquín [tr.] Russow, Lloyd C Edition: 4a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Thomson, 2000 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.848 T37i. Place hold Save to lists Add to cart (remove)
	14.		Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; traducción Jorge Alberto Velásquez Arellano by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Velásquez Arellano, Jorge Alberto [tr.] Edition: 5a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2009 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.812 Z34m1. Bogotá Sede Sur (2)Call number: 658.812 Z34m, ... Sede Barranquilla (1)Call number: 658.812 Z34M1. Sede Ibagué (1)Call number: 658.812 Z34M1. Sede Montería (1)Call number: 658.812 Z34m. Sede Santa Marta (1)Call number: 658.812 Z34m. Sede Sincelejo (1)Call number: 658.812 Z34m. Place hold Save to lists Add to cart (remove)
	15.		Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala by Lovelock, Christopher Pineda Ayala, Leticia Esther [tr.] Wirtz, Jochen Edition: 6a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2009 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.812 L69m. Bogotá Sede Fontibón (2)Call number: 658.812 L69m, ... Bogotá Sede Sur (1)Call number: 658.812 L69m. Not available: Bogotá Sede Central: In transit (1). Place hold Save to lists Add to cart (remove)
	16.		Perfiles de consumidor : Ana Lucia Jaramillo Toro by Jaramillo Toro, Ana Lucia Material type: Text; Format: print ; Literary form: Not fiction Publication details: Medellín : Inexmoda, 2010 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 746.92 J17p. Bogotá Sede Central (1)Call number: 746.92 J17p. Place hold Save to lists Add to cart (remove)
	17.		La protección al consumidor electrónico en el transporte de mercancías / Camilo Alfonso Escobar Mora, José David Sepúlveda Henao by Escobar Mora, Camilo Alfonso Sepúlveda Henao, José David Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: [Bogotá] : Legis Editores, 2018 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 343.861071 E72p, ... Place hold Save to lists Add to cart (remove)
	18.		Small data : las pequeñas pistas que revelan grandes tendencias / Martin Lindstrom ; traducción Gustavo Teruel. by Lindstrom, Martin Teruel, Gustavo [traductor.] Series: Paidón Empresa Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publication details: Bogotá : Editorial Planeta Colombiana : Paidós, 2016 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.8342 L75s. Place hold Save to lists Add to cart (remove)
	19.		Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández. by Sanjaume, Alain Caplier, Arnaud Pecina Hernández, José Carmen [traductor.] Material type: Text; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publication details: México D.F : Editorial Trillas, 2015 Availability: Items available for loan: Bogotá Sede Fontibón (1)Call number: 658.8 SA19m. Place hold Save to lists Add to cart (remove)
	20.		Cargador inalámbrico / Deicy Dayana Rocha Rondon...[et al.] ; asesor Maritza Arias Hernandez Recurso Electrónico by Rocha Rondon, Deicy Dayana Bustos Castro,Angel David Duque Cañon, Cristian Guillermo Arias Hernandez, Maritza [asesor] Edition: Material type: Film; Type of visual material: Publication details: Bogotá (Colombia) : Corporación Unificada Nacional de Educación Superior, 2019 Dissertation note: Técnico (Negocios Internacionales). -- Corporación Unificada Nacional de Educación Superior - CUN., 2019 / Técnico (Administración de Empresas). -- Corporación Unificada Nacional de Educación Superior - CUN., 2019 Online resources: Monografía Documentos Diapositivas Availability: Items available for loan: Bogotá Sede Central (1)Call number: TG.19 04-14 B98c. Place hold Save to lists Add to cart (remove)

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