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	1.		Diccionario de mercadotecnia : definiciones y comentarios / Jean Domette Nicolesco, Irma Domette de Torres by Domette Nicolesco, Jean Domette de Torres, Irma Material type: Text; Format: print Publication details: México : Limusa, 1995 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.803 D65d. Place hold Save to lists Add to cart (remove)
	2.		Diccionario manual de mercadotecnia / Héctor Javier Valencia Vivas by Valencia Vivas, Héctor Javier Edition: 2a ed. Material type: Text; Format: print Publication details: Ibagué : Atlas, 1999 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.803 V15d. Place hold Save to lists Add to cart (remove)
	3.		El futuro de los negocios / Larry J. Gitman, Carl McDaniel ; traducción Pilar Mascaró Sacristán by Gitman, Larry J Mascaró Sacristán, Pilar [tr.] McDaniel, Carl Edition: 1a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : Thomson, 2001 Availability: Items available for loan: Sede Ibagué (1)Call number: 658 G475f. Sede Neiva (1)Call number: 658 G475f. Sede Santa Marta (1)Call number: 658 G475f. Place hold Save to lists Add to cart (remove)
	4.		Ingeniería del menú / Carlos Durón García by Durón García, Carlos Series: Trillas Turismo Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: México : Trillas, 2013 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 642 D87I. Place hold Save to lists Add to cart (remove)
	5.		Ingeniería del menú / Carlos Durón García by Durón García, Carlos Series: Trillas Turismo Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: México : Trillas, 2017 Availability: Items available for loan: Bogotá Sede Central (2)Call number: 642 D87I1, ... Place hold Save to lists Add to cart (remove)
	6.		Investigación de mercados cuantitativa y cualitativa / Verónica Guadalupe Villegas Martínez by Villegas Martínez, Verónica Guadalupe Material type: Text; Format: print ; Audience: General; Publication details: México : Grupo Vanchri, 2015 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 658.83 V73i. Place hold Save to lists Add to cart (remove)
	7.		Publicidad / William F. Arens, Michael F. Weigold, Christian Arens ; traducción Claudia Cabrera, Jorge A Velázquez Arellano by Arens, William F Arens, Christian Cabrera, Claudia [tr.] Velázquez Arellano, Jorge A [tr.] Weigold, Michael F Edition: 11a ed. Material type: Text; Format: print Language: spa Original language: English Publication details: México : McGraw Hill, 2008 Availability: Items available for loan: Bogotá Sede Central (1)Call number: 659.1 A73P1. Sede Neiva (1)Call number: 659.1 A73P1. Place hold Save to lists Add to cart (remove)
	8.		Publicidad / William F. Arens, by Arens, William F Ivonne Raso Arcaute.Revison Técnica Rosa Maria Rosas Sánchez, Traducción Edition: 7a ed. Material type: Text Publication details: México : McGraw Hill, 2008 Availability: Items available for loan: Sede Ibagué (1)Call number: 659.1 A73p. Sede Montería (1)Call number: 659.1 A73p. Sede Neiva (1)Call number: 659.1 A73p. Place hold Save to lists Add to cart (remove)
	9.		Publicidad y ciudad La comunicación publicitaria y lo urbano : perspectivas y aportaciones / Antonio J. Baladrón Pazos, Esther Martínez Pastor, Marta Pacheco Rueda by Baladrón Pazos, Antonio J Martínez Pastor, Esther Pacheco Rueda, Marta Material type: Text; Format: print Publication details: Salamanca : Comunicación Social, 2007 Availability: Items available for loan: Sede Ibagué (2)Call number: 659.11 B15p, ... Sede Neiva (2)Call number: 659.11 B15p, ... Sede Santa Marta (2)Call number: 659.11 B15p, ... Place hold Save to lists Add to cart (remove)
	10.		Publicidad y comunicación / Eulalio Ferrer Rodríguez, Eulalio Ferrer by Ferrer Rodríguez, Eulalio Ferrer, Eulalio Edition: 1a Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : Fondo de Cultura Económica - FCE, 2002 Availability: Items available for loan: Sede Santa Marta (1)Call number: 659.104 F37p. Place hold Save to lists Add to cart (remove)
	11.		Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas Allen, Chris T Semenik, Richard J Edition: 4a ed. Material type: Text; Format: print Publication details: Australia : Learning, 2007 Availability: Items available for loan: Biblioteca Sede Medellín (1)Call number: 659.104 O48p. Bogotá Sede Central (3)Call number: 659.104 O48p, ... Bogotá Sede Fontibón (2)Call number: 659.104 O48p, ... Bogotá Sede Sur (2)Call number: 659.104 O48p, ... Sede Florencia (1)Call number: 659.104 O48p. Sede Santa Marta (1)Call number: 659.104 O48p. Place hold Save to lists Add to cart (remove)
	12.		Publicidad y cultura : La publicidad como homologador cultural / Maricruz Alvarado López, Maribel Martín Requero by Alvarado López, Maricruz Martín Requero, Maribel Material type: Text; Format: print Publication details: Salamanca : Comunicación Social, 2006 Availability: Items available for loan: Sede Ibagué (2)Call number: 659.1042 A59p, ... Sede Neiva (2)Call number: 659.1042 A59p, ... Sede Santa Marta (2)Call number: 659.1042 A59p, ... Place hold Save to lists Add to cart (remove)
	13.		Publicidad y promoción : Perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch by Belch, George Eugene Belch Michael A Edition: 6a ed Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: México : McGraw-Hill, 2004 Availability: Items available for loan: Sede Santa Marta (1)Call number: 659.1 B35p. Place hold Save to lists Add to cart (remove)
	14.		Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo by Kotler, Philip [autor] Amador Araujo, Lourdes [traductor] Pineda Ayala, Leticia Esther [traductor] Lane Keller, Kevin [autor] Edition: Decimoquinta edición Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. Pearson Educación 2016Copyright date: ©2016 Online resources: Acceso al texto completo desde eBooks 7-24, dando clic aquí Acceso a la imagen de portada, dando clic aquí Availability: No items available. Save to lists Add to cart (remove)
	15.		Sistemas de información de mercadotecnia / Laura Estela Fischer de la Vega, Jorge Ángel Espejo Callado by Fischer de la Vega, Laura Estela [autor] Espejo Callado, Jorge Ángel [autor] Edition: Primera edición Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Ciudad de México Cengage Learning 2021Copyright date: ©2021 Online resources: Acceso al texto completo desde eBooks 7-24, dando clic aquí Acceso a la imagen de portada, dando clic aquí Availability: No items available. Save to lists Add to cart (remove)
	16.		Gestión y administración de organizaciones deportivas / Rubén Acosta Hernández by Acosta Hernández, Rubén [autor] Edition: Primera edición Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Barcelona, España Editorial Paidotribo 2005Copyright date: ©2020 Online resources: Acceso al texto completo desde eBooks 7-24, dando clic aquí Acceso a la imagen de portada, dando clic aquí Availability: No items available. Save to lists Add to cart (remove)

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